In 1962 Geoffrey Kent founded A&K in Africa with the motto ‘off-the-beaten-track safaris’ and little more than a refrigerated ex-Army truck and the best tents money could buy. More than five decades later, a lot has changed, but A&K is still dedicated to taking its clients way past the guidebooks, devising one-off, meticulously planned journeys into hard-to-reach wildernesses.

Today Geoffrey Kent remains at the helm, credited with having invented the modern safari. He travels for 270 days of the year and still leads select and exclusive trips to the world’s final frontiers. These inspiring, pioneering, private jet journeys explore the most remote and spectacular lands on the planet.

The company now boasts a family of over 2,500 travel specialists who have turned a passion for travel into a vocation. All are driven by wanderlust and an insatiable curiosity, and between them they have visited nearly every country on Earth.

Their mission is to encourage clients to take the road less travelled, to discover new experiences and uncover local secrets beyond the reach of most. A&K opens doors to private palaces and arranges out of hours tours of museums, galleries or monuments when no other soul is there.

No two A&K tailor-made holidays are the same. They all start with a conversation with a travel specialist, who listens carefully, then builds a personal itinerary from scratch, tweaking it until the client is 100 per cent happy.

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A&K’s commitment to creating bespoke adventures is what sets it apart from other travel companies. The travel specialists understand that while a palatial property might be the only option for one client, another might want the intimacy of a boutique hotel. No request is too big or too small, whether clients want to slip a few extra days into the itinerary or arrange a night sleeping under the stars. It is this level of flexibility that is the secret to A&K’s ability to pull off one of a kind experiences for those who want to see the unseen.

A&K’s holidays are designed for people seeking to expand their horizons. The brand’s formula is to provide a luxury cocoon from which to explore the globe from the Arctic to Antarctica and everywhere in between.

Whether visiting rare historic sites in China, touring through India, seeing wildlife in the Galápagos or lying on a beach in the Caribbean, absolutely anything is possible.

The Small Group Journeys, led by a tour director and local guides, allow clients to explore the world in the company of no more than 24 like-minded travellers, staying in smaller, boutique properties and eating in locally owned restaurants that can’t accommodate larger groups. On select adventures, A&K has added some special touches such as the Travelling Bellboy or the Traveller’s Valet.

A&K wins awards not just for its holidays but also for its philanthropic efforts to protect and preserve the places it travels to. In 2012 Geoffrey was inducted into the British Travel and Hospitality Industry Hall of Fame and in 2014 won a Travel Weekly Lifetime Achievement Award. Among the many awards it has already received, A&K was named 2017’s ‘Best Luxury Tour Operator’ by readers at The Times, Sunday Times and Sunday Times Travel Magazine Travel Awards.


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