A pioneering, proudly British brand and a thought leader in the spa and wellness industry, Aromatherapy Associates was founded in London in 1985, at the very beginning of the modern aromatherapy movement. Guided by its vision to offer wellbeing that is accessible to all, it produces therapeutic essential oil blends that help to reduce stress, boost energy and aid a better night’s sleep.
Its products are sold in 50 countries through leading retailers, such as Harrods, Liberty and Space NK; and it is also found in world-class hotels and spas including The Dorchester, The Spa at The Mandarin Oriental and the JW Marriott group. ‘We believe our British expertise resonates with consumers globally. They see us as a beacon of quality and a fountain of knowledge which they can trust, whether they are at the start of their wellbeing journey or have used our oils for years,’ explains CEO Anna Teal.
Aromatherapy Associates’ essential oils are, and always have been, individually tailored and blended by hand in its London laboratory, using high concentrations of natural ingredients. The goal of the master blender is to create formulations that are an exceptional sensory experience for the mind, body and spirit: put simply, the gold standard of essential oil blends.
With 2020 accelerating the need for wellness products and services, yet changing the way people were able to access these, Aromatherapy Associates swiftly refocused its activities, using its digital platforms to guide consumers from the comfort and safety of their own homes.
‘Bringing our treatments into the virtual realm, we introduced online wellbeing consultations that enabled us to continue connecting with our customers at a time when they needed it the most,’ explains Anna. ‘We also developed weekly content, from blogs to how-to videos, containing advice from experts across the health and wellness industry to help our customers navigate 2020.’
New blend launches went ahead as planned, including Rose Reimagined, which brought a much-needed uplift to the mood of 2020. Last year also saw the introduction of a new collection of shower oils, accompanied by the beguiling message that it’s beneficial to take a moment to yourself each day to disconnect and reset – whether preparing for the day ahead or looking forward to a blissful night’s rest.
As wellbeing and sustainability grow in tandem as priorities in people’s lives, Aromatherapy Associates is introducing sustainable practices to the creation of its new products and holistic experiences. As part of this ongoing commitment, it has introduced significant changes to the way business operates, which includes removing one and a half tonnes of plastic from Christmas packaging and committing to becoming carbon neutral across direct company operations by 2023.
Joining the global B Corporation movement in 2020 was an important moment in the company’s history and confirmed its pledge to put people and the planet on the same footing as profit. ‘It’s not just about being best in the world: it’s about being best for the world.’