Featured in Great British Brands 2020


A racing experience like no other

Founded by Queen Anne in 1711, Ascot Racecourse remains a pillar of British sporting and social culture. Welcoming over 600,000 guests each year, Ascot’s stature, reputation and famous sense of occasion is admired the world over. As one of the largest and most prestigious racecourses in the world, Ascot has hosted some of the finest racing events for more than 300 years.


With 26 annual race days and several other events throughout the year, Ascot has something for everyone, encapsulating the thrill of horseracing and the many other experiences to be enjoyed there, from Michelin-starred fine dining to live music and entertainment.


In addition to Royal Ascot, the flagship summer occasion, other racedays include the King George Weekend, QIPCO British Champions Day, the Dubai Duty Free Shergar Cup & Concert, the Festival of Food & Wine Racing Weekend, a Fireworks Spectacular and family events including the Christmas Racing Weekend.

With five days of unparalleled racing, high fashion, fine dining and pageantry, the Royal Meeting creates an unforgettable experience


With a history as rich as it is long, Royal Ascot sits proudly as the jewel in the crown of horse racing. With five days of unparalleled racing, high fashion, fine dining and pageantry, the renowned Royal Meeting creates an unforgettable experience. It is Britain’s most valuable race meeting, attracting many of the world’s finest racehorses to compete for millions of pounds in prize money (£7.33m in 2019) and its races have made household names of Royal Ascot winners such as Black Caviar, Frankel and Yeats.


Each year the meeting is broadcast to audiences globally, yet to experience it in person is something truly special. It’s an experience shaped by special moments; whether it’s the arrival of the Royal Procession at 2pm sharp, six world-class races throughout the afternoon or communal signing around Ascot’s bandstand, each day is an unforgettable whirlwind of pageantry and excitement.


The Queen, a passionate racehorse owner and a lifelong lover of the sport, has attended Royal Ascot every day, every year since her coronation in 1953. In 2013, The Queen’s filly, Estimate, famously triumphed in Ascot’s showpiece race, The Gold Cup – the first time the race had been won by the reigning monarch.

Royal Ascot is the perfect occasion for socialising and celebrating special occasions in one of four separate enclosures, each with its own ambience and energy. A wealth of dining options, from three-course à la carte luncheons, gourmet picnics, Champagne afternoon tea or fine dining in one of Ascot’s restaurants offer differing cuisines and views of the racecourse.

Royal Ascot is also synonymous with sartorial elegance, with guests welcomed to contribute to the sense of occasion by dressing in accordance with the famous dress code decreed by Royal Ascot’s Style Guide. It was famous dandy Beau Brummell who, at the turn of the 19th century, dictated the dress for men in the Royal Enclosure and his sense of style is still reflected in Royal Ascot fashions today. Each year the racecourse is awash with colourful classic and contemporary fashions as well as the most magnificent and spectacular millinery creations. It really is ‘like nowhere else’.