Quality, refinement and innovation is the mantra of this classic luxury house
An early speciality of Asprey was making dressing cases, which Queen Victoria loved so much that she awarded the brand a Royal Warrant in 1862.
Since then, Asprey has held a Royal Warrant for every British monarch and several other foreign heads of state.
In 1889, the then Prince of Wales, later King Edward VII, was so pleased with a monogram Asprey designed for him that he not only granted the company a Royal Warrant, but he tried to put it on all the pillar boxes in the country. The relationship has continued with every monarch since.
If its number of Royal Warrants makes the head spin, it’s enough to say that, ever since the company was founded in 1781, Asprey has continuously defined British luxury on the basis of its core values of quality, refinement and innovation. In addition to its outstanding silver, crystal and leather collections, Asprey has grown to take a premier position in the jewellery and timepiece industry, offering the most exquisite timepieces in the market by partnering recently with Bovet 1822 and Rolex, and launching the Asprey Entheus R2 timepieces collection for men and women in 2016.
Asprey products are future heirlooms, their cherished status and timeless design mean that they will be passed down from generation to generation. Its workshops skillfully create pieces of extraordinary beauty and durability; its philosophy is that when something is the best, it lasts. Every Asprey product is beautifully handcrafted by guild-experienced designers and the company’s unparalleled customer service, dedicated to assisting clients in the long-term care of Asprey products, ensures that they last a lifetime – and then some.
One of the house’s key assets is its on-site workshops and the company is keen to continue this unique positioning by employing apprentices, participating in craft fairs such as London Craft Week, and working alongside the Royal Warrant Association to promote them, it can encourage the next generation by making it clear that these highly skilled jobs are attainable and still current in today’s market.
These highly skilled craftsmen have been further challenged by Asprey’s newly appointed Artistic Director, Hakan Rosenius, whose penchant for unique items and new techniques are best illustrated by the Luggage tea set, Bobsleigh Cocktail Shaker, Dove Mirror and candlesticks, all made in Asprey’s silversmithing workshops.
Asprey has worked in finest leathers since then 19th century with the creation of traditional dress cases for the golden era of travel ushered in by streamliners and railways. As times changed, Asprey’s evening bags were favoured by the young and exuberant flapper dancers of the Charleston era. Its ability to capture the mood of the moment is continued in its latest handbag collection. Featuring elegant and modern silhouettes, notably the Polo, Belle, 1781 Pochette and Boxer styles, the collection is realised in a variety of supple exotic and non-exotic leathers such as bullskin and nubuck. Asprey continues to beautifully capture its collections in film, most recently, a series of handbag films which are set in locations across London, from Shoreditch to Mayfair.
Another specialism that the brand introduced in the 19th century was its exquisite collection of coloured diamonds, which are selected on the basis of the holy trinity of quality, scarcity and beauty. Their vivid and deep colours are magnetic, further enhanced by an immaculate setting that can only be realised by the most skilled jewellers. There is surely no better way to mark the 235th year of such a distinguished brand than with jewels that were once the preserve of maharajas and royalty.
ASPREY 167 NEW BOND STREET, LONDON W1S 4AY +44 (0)20 7493 6767