In 2017 Aston Martin recorded the highest percentage growth in its history when profits soared by a quarter of a billion pounds and unit sales exceeded 5,000 for the first time since 2008. This extraordinary growth has been driven by demand for the DB11 – the first new model launched in 2016 under the company’s transformational Second Century Plan.
As part of a £500m UK-Japan trade deal, the brand opened one of the world’s largest Aston Martin dealerships in Tokyo at the close of 2017 and soon after announced a five-year £600m trade and investment drive in China, now Aston Martin’s fastest-growing region. At home Aston Martin continues to grow, boasting ten locations across Britain, including a new state-of-the-art manufacturing facility at St Athan in Wales, which goes into production this year. With regular product launches, including the new Vantage, the DB11 AMR and, most recently, the magnificent DBS Superleggera, the company is excelling at what it does best: making luxury performance sports cars.
At Aston Martin you can see the process from sketch to delivery with human intervention.
The brand is also embarking on exciting new collaborations in the design of submersibles, yacht and luxury apartment buildings and is starting to explore the future of air mobility with the Aston Martin Volante Vision Concept. At a time when the automotive industry is changing faster than ever before, Aston Martin has revealed the Lagonda Vision Concept, the first luxury brand exclusively driven by zero emission powertrain technologies. On track, Aston Martin Red Bull Racing continues its fight in the FIA Formula 1TM World Championship, the space-age Aston Martin Valkyrie hypercar, is about to start track testing and the new Vantage GTE, pushing hard in the FIA World Endurance Championship, home to many triumphs for the previous Vantage GTE.
‘Our proud heritage gives Aston Martin credence in the automotive world and the world of luxury but you can’t buy it or invent it,’ says Chief Creative Officer Marek Reichman. ‘In all the great eras when fashion and architecture went through changes – the ’20s, ’50s and ’60s, and more recently, the ’90s, when everything British was cool – Aston Martin was there. ‘The British resolve things in a different way when it comes to craftsmanship, sometimes through innovation in areas like materials science but true to our heritage we’re understated until we need to shout about something.
Aston Martin has revealed the Lagonda Vision Concept, the first luxury brand exclusively driven by zero emission powertrain technologies
This is the country that brought exquisite tailoring to the world via Savile Row, just up the road from the birthplace of Punk!’ Being British is about innovating, finding solutions and creating iconic design. Britain is still the place to find the top Formula 1 teams and the people with the pride, passion and expertise to build some of the world’s best racing cars. ‘Every day I see men and women who are proud of what they’re creating,’ says Reichman. ‘Our seamstresses are so proud of the level of detail that goes into their work that they write their initials inside the seats.’
As the world becomes more and more automated the act of actually making something becomes even more special. At Aston Martin, you can see the process from sketch to delivery with human intervention.
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