The inimitable British carmaker behind the world’s most iconic models and curated experiences
When Robert Bamford and Lionel Martin opened a small car workshop in Henniker Mews in London, they could not have imagined that from that humble setting would emerge some of Britain’s most iconic sports cars.
Aston Martin, as the company was named in 1914, has become a luxury automotive marque of unrivalled heritage. Founded on the passion, skill and creativity of talented designers, engineers and artisan craftspeople, the business now handcrafts 4,000 sports cars each year for customers in 45 countries.
A hundred years on from Lionel Martin’s declaration that: ‘An Aston Martin must be a quality car of good performance and appearance; a car for the discerning owner-driver with fast touring in mind,’ the company’s Second Century Plan sets out to grow the business further, while staying true to the core values of ‘power, beauty and soul’.
The brand’s philosophy, along with its passion for fine design and small series production has led to many Aston Martin models acquiring global cult status. None is more famous than the DB ‘bloodline’ – James Bond’s famous Aston Martin is the DB5. Named after the firm’s former owner, Sir David Brown, the DB models are synonymous with the style, glamour and luxury of world-class grand touring.
The new DB11 GT is the latest DB to grace the brand’s global showrooms and the first car to be launched under the company’s Second Century plan. The DB11 has a fresh and distinctive design, pioneering aerodynamics and is powered by a potent 5.2-litre twin-turbocharged V12 engine. Built on a lighter, stronger and more space-efficient bonded aluminum structure, the DB11 is the most dynamically gifted DB model in Aston Martin’s history.
CEO Dr Andy Palmer explains the company’s meticulous approach: ‘We aspire to make the most beautiful cars in the world. DB11 is the absolute embodiment of what an Aston Martin should be and we have worked tirelessly to ensure that the model combines both exceptional design with the latest technology throughout.’
A truly 21st-century Aston Martin, the DB11 is equipped with tech supplied by partner, Daimler AG. Using a full-colour 12-inch TFT LCD display, the all-new instrument cluster presents primary vehicle information with absolute clarity, while a second, centrally-mounted eight-inch TFT screen is dedicated to infotainment. With a host of ultra-modern features – the new satellite navigation and audio system have never been more effective, sounded better or been easier to operate. A newly implemented auto-park assist feature and 360-degree birds-eye view camera help provide safe manoeuvring at slow speeds and is operated via the car’s infotainment system.
Dr Palmer sums up the DB11’s importance: ‘This is not only the most important car that Aston Martin has launched in recent history, but also in its 104-year existence. The DB11 rightfully places Aston Martin once again as a leading brand in the luxury automotive market.’
The redoubtable DB11 is not the only modern evolution of Lionel Martin’s philosophy, which has extended to encompass Aston Martin’s curated lifestyle experiences around the globe. The Art of Living lays open the Aston Martin lifestyle and gives unprecedented access to some of the most exciting experiences on the planet. From a drive and ski experience on Mont Blanc, featuring a ride along a recently launched ice driving track, to 24 hours at Le Mans in Aston Martin’s Garage and Strategy Centre, or being a guest of Aston Martin at the celebrated Concorso d’Eleganza at Lake Como, these experiences transport enthusiasts around the world to the heart of Aston Martin, making this most iconic of brands not just one to be driven, but one to be lived.
ASTON MARTIN BRANBURY ROAD, GAYDON, WARICK CV35 0DB