Not many companies can boast that one of their pieces is on display in the British Museum, but, then again, Backes & Strauss is no ordinary jeweller.

Founded in 1789 – making it the oldest diamond company in the world – Backes & Strauss has constantly looked forward, pioneering new diamond cutting techniques and impressing connoisseurs with its innovative designs.

Now part of the Franck Muller Group, this is a natural marriage since Backes & Strauss and Franck Muller are both masters of the art and science of their respective crafts. While Backes & Strauss is occupied with light, Franck Muller is concerned with time; and both share a devotion to mathematical precision.

The result of this meeting is the creation of Ultimate Bejewelled Timepieces, where highest quality diamonds are exhibited in watch form. The Backes & Strauss timepiece is a true masterpiece both inside and out. This is epitomised by the new Royal Berkeley Emperor Tourbillon, a timepiece set with 1,080 diamonds and a hand-winding skeleton tourbillon movement, which not only exposes the inner workings of the art of time but also showcases its unrivalled diamonds.

Over its long history, Backes & Strauss has established a benchmark in its bespoke capabilities and is always challenging its master craftsmen to push the boundaries further. The Backes & Strauss bespoke service hails back to an era when almost all jewellery was custom-made, offering discerning clients the opportunity to realise their aspirations and dreams in the form of a unique personal masterpiece of unrivalled and immaculate quality. The brand’s capabilities are best illustrated by the Royal Piccadilly Princess collection of five unique pieces commemorating the 225th anniversary of Backes & Strauss.

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  • The Piccadilly Duchess

  • The Piccadilly Renaissance Ballerina Pink

  • The house of Backes & Strauss


Other horological masterpieces paying homage to the unique history and heritage of Backes & Strauss are the newly unveiled Victoria Princess Emerald Green and Red Rose watches. These stunning bejewelled timepieces, handset with 32 green emeralds or red rubies, represent the meeting of the past with the present. The design was inspired by the Backes & Strauss archives, which contain an intricately crafted 19th-century Backes & Strauss brooch – a true work of art. The brooch’s distinguishing feature was two exquisitely linked hearts, a charming motif that became the starting point for today’s Victoria Princess diamond watch.

With Backes & Strauss’ foundations being firmly anchored in London since 1814, its timepieces commemorate the wonders of the capital and celebrate England’s Regency Era; a time of architectural brilliance and great elegance. Unique watches paying homage to the era include the Berkeley Emperor Prince Tourbillon as well as The Beau Brummell Tourbillon Pocket Watch.

The House of Backes & Strauss can be found in Mayfair and houses not only its unique timepieces but the historical archives of the company dating back to the late 19th century. As mentioned, one of the stars of the archive can be found in that most venerable of institutions, the British Museum. An Assyrian-style gold bracelet decorated with enamelled figures, it was made in London in 1872, demonstrating the brand’s long history in the capital.

The boutique members of the Jewel in the Crown collectors’ club are welcomed to enjoy the sophisticated and tranquil surroundings of the Beau Brummell lounge as they please when they are in London. Backes & Strauss is not only the Ultimate Bejewelled Timepiece Creator but represents a rarefied lifestyle, giving each client exclusive access to a quintessentially British style of living.

BACKES & STRAUSS  21–22 GROSVENOR STREET, LONDON W1K 4QJ  +44 (0)20 7629 5714


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