Taking inspiration from the legend of the British warrior queen who led the Iceni tribe against the occupying forces of the Roman Empire in AD 60, Boadicea the Victorious is a gender-neutral fragrance brand that launched as a worldwide exclusive in Harrods.
The response was immediate with customers connecting not just to the scent itself, but to the idea of buying into a small moment in history.
Boadicea the Victorious quickly became one of the best-selling brands within Harrods’ renowned Black Hall Perfumery, and a year later saw similar success in Henri Bendel of New York and in Selfridges in London, where it continues to be one of the top performing niche ranges.
Owner David Crisp’s vision was to bring outstanding, original fragrances to the discerning market on a global scale. Ingredients, whether sambac sourced from Bhutan or oud from the forests of south-east Asia, are of impeccable quality and feature in the highest possible concentrations. All the components of Boadicea the Victorious fragrances are then made in Britain by experienced craftsmen. It’s this combination of the exotic and the irrefutably British that ensures that the brand stands out
as a leader of independent perfumes in a relatively crowded field.
As distinctive as the scents themselves are the instantly recognisable fragrance bottles. Each one is crafted by a British artisan: the pewter used for the front and back shields is pressed and moulded by hand by one of the country’s oldest pewtersmith businesses. Some of the shields are dipped in 24 karat gold; others contain diamonds or precious stones. Many are designed especially for a particular event or launch to ensure that it’s not only the perfume itself that’s a surprise but the beautiful bottle that contains it.
Along with an elite group of investors, David Crisp bought Boadicea the Victorious in 2010 on what would have been his late father’s birthday but his relationship
with the brand runs far deeper than a commercial enterprise and he is committed to ensuring that Boadicea the Victorious continues
The ‘Global Collections’ concept ensures that the brand offers something to suit all scent palettes within various perfume territories around the world. In recent years, this has aided the evolution of a client base that encompasses Arab, Russian, Chinese and British consumers of both genders. Boadicea the Victorious is soon launching a fully bespoke service that will enable clients to create a scent as individual as they are themselves. The brand’s access to the ‘best of the best’ will allow clients to dare to dream; the bottle shield, colour, and the perfume itself will all comprise a one-of-a-kind experience.This latest chapter in the evolution of the brand is characteristic of a company that has built its excellent reputation by working with the finest ingredients, experienced perfumers and skilled craftsmen within Britain. Boadicea the Victorious is a celebration of beauty, strength and nobility, brought to life through sublime scents. The warrior queen herself would have been justly proud.