Through the swirling mists of time, where myths and legends meet ancient history, comes the bloodcurdling call-to-arms of a great warrior queen determined to lead her people to freedom. This is the story of Queen Boadicea, the leader of the Iceni tribe, who defeated the mighty Roman legions and drove them headlong from her territory. Now, nearly 2,000 years later, her story inspires the triumphant growth of one of Britain’s finest luxury perfume brands.
Boadicea the Victorious perfumes have captured the imagination of a rapidly growing customer base ever since they were launched as an exclusive in Harrods ten years ago.
Starting as a niche brand, the company now sells worldwide with a range of more than 100 different fragrances, each designed to capture the mood and individuality of its customers.
The link with ancient history has helped the brand stand out in a crowded market place. Customers identify with the fierce independence, spirit and the beauty of a proud and fearless leader. But they also appreciate the commitment to traditional British values of high quality production, from the perfumes themselves to the distinctive bottles. Boadicea’s statue stands by London’s Westminster Bridge adjacent to the Houses of Parliament, a symbol of the importance of the Queen of the Iceni in the nation’s story.
The ingredients, whether Madagascan patchouli, lavender from Grasse or sandalwood from Mysore in India, are sourced with the greatest care to ensure the highest standards. They are then expertly blended in Britain by experienced perfumers before being bottled in the characteristic Boadicea the Victorious flagon, itself a work of art. Each one carries, front and back, a specially designed Celtic shield fashioned by hand at a traditional English pewter factory that is more than 200 years old.
Some of the shields are dipped in 24k gold, others flaunt diamonds or precious stones. Many are designed for a particular event to ensure it is not only the perfume itself which turns heads but also the eye-catching bottle containing it.
This year Zayed 2018 was launched in the United Arab Emirates. It is a fragrance that celebrates the 100th anniversary of the birth of the late Sheikh Zayed bin Sultan Al Nahyan, the Founding Father of the UAE, whose vision and drive transformed the region. Here in Britain, Fortitude was created, a scent designed to mark the centenary of votes for women and celebrate the courage of the Suffragette movement, which much like Queen Boadicea, fought fearlessly for basic human freedoms.
Owner David Crisp, with the backing of his investors, continues to provide the vision to propel the brand’s continued growth, building on a client base that already encompasses Arab, Russian, Chinese and European consumers of both genders.
Alongside the launch of other new and exciting fragrances to add to the retail range, he has pioneered a bespoke service to allow clients to create their own individual scent.
Boadicea the Victorious is where ancient history meets 21st-century luxury, the perfect combination of timeless values and modern sophistication.