Founded in 1798, Boodles is a jewellery house with centuries of experience, which to this day remains privately owned by the Wainwright family. All growth is funded entirely from retained profits and the company has no borrowings, while revenue and profits have grown significantly over the last five years.

Boodles prides itself on being at the forefront of the industry and continues to strive for new levels of excellence. ‘I wish Boodles to be exceptional in every possible way. We are different and have our own special character,’ says Chairman Nicholas Wainwright. In 2018 Boodles celebrated its 220th anniversary. In June, Wainwright, the fifth generation of the family to run the company since its foundation, was awarded an MBE for ‘services to UK Jewellery Exports and to charitable fundraising’ in the Queen’s Birthday Honours List. To mark Boodles a 220th anniversary, a spectacular new necklace has been created featuring 93 D-colour Ashoka-cut diamonds.

‘I wish Boodles to be exceptional in every possible way. We are different and have our own special character’

The company is proud to be the only British jeweller to offer the exclusive Ashoka-cut diamond. It takes an exceptional stone and many months of skilled work to create this 62-facet cut. The inclusion of pink diamonds and rose gold alludes to the pale pink, which is such an integral part of the Boodles brand identity. It originates from Nicholas Wainwright’s love of the colour, inspired by the striking pink of an incredibly rare diamond he found during one of his first trips to source stones. Since then, the colour has always been very special to him, serving as a reminder of Boodles aspiration for the exceptional. Nicholas writes on pink stationery, wears a pink tie, pocket square, socks, and – it is whispered – even pink boxer shorts.

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  • Boodles

  • Boodles

To commemorate the 220th anniversary, Patek Philippe, a fellow family-run business, has created a limited-edition World Time 5230G watch, featuring Liverpool, the city of Boodles foundation, to represent Greenwich Mean Time. This is a signal honour for the company. Last year, Boodles celebrated the reopening of its showroom at Harrods in Knightsbridge. The new boutique, located in the Fine Jewellery Room on the Ground Floor, was designed by renowned architect Eva Jiricna and decorated in the company’s signature soft grey and pink. The space is almost twice the size of Boodles previous Harrods boutique in line with the company’s current focus on expanding its British retail presence.

Nicholas writes on pink stationery, wears a pink tie, pocket square, socks, and – it is whispered – even pink boxer shorts

Boodles events are a feature for many clients, and the brand is involved with around 150 such events throughout the year. A highlight is the Boodles Tennis at Stoke Park, in which players such as Zverev, Djokovic and Anderson compete. Other notable events include the Salon Privé, Boodles May Festival at Chester Races, the Boodles Boxing Ball and a series of productions at the Royal Ballet. Boodles looks forward to launching a new High Jewellery collection in 2019, which will further underline the talents of the Boodles in-house design team. Another exciting year lies ahead but the company’s tradition of quality and service will remain undiminished.

BOODLES  178 NEW BOND STREET, LONDON W1S 4RH +44 (0)20 7493 3240


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