One of Britain’s leading fine jewellers, Boodles is known for the skill of its creations, the quality of its precious gems and its commitment to brilliance, both in the cut of its diamonds and the beauty of its jewellery designs. Thanks to Boodles’ talented design team and visionary philosophy, the company continues to champion the tradition of exemplary British craftsmanship more than two centuries after its founding.

At its heart, Boodles is a family company. Established in 1798, the company’s core principles of dedication, creativity and excellence have been passed down through six generations; today, run by brothers Nicholas and Michael Wainwright, and assisted by the next generation, Jody Wainwright and James Amos.

Boodles continues to grow, improve and innovate; and last year was no exception with the introduction of the Finely Coloured collection, a selection of suites with a specific focus on coloured diamonds, ranging from intense yellows, to pink, green, bluish-green and purplish pink, set in a variety of characteristic Boodles’ designs. Furthermore, in September last year, Boodles unveiled a new collaboration with luxury interiors company De Gournay; a stunning butterfly themed suite of jewellery featuring the finest quality rare, yellow, cognac and champagne diamonds; a collection of autumnal treasures that were then incorporated into a bespoke De Gournay wallpaper design.

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  • Finely coloured yellow Ashoka diamond

  • Boodles finely coloured pink vintage ring


2017 is set to be another exciting year for Boodles, with a new high jewellery collection of show-stopping, design-orientated pieces launching in June. Featuring a variety of coloured stones and diamonds, the collection will include a series of exceptional creations that are inspired by the ‘poetry of landscape’. The brand will also be launching a new Raindance watch; a diamond-encrusted women’s timepiece with an ornate dial in a choice of shimmering blue aventurine or luminous mother of pearl, which takes its inspiration from Boodles’ most iconic piece, the Raindance ring.

In addition, both Boodles’ Manchester and Sloane Street showrooms will be relocating to bigger and better spaces. The new Sloane Street shop will be located at number six and will feature a Patek Philippe mini-boutique as well as several private client entertaining spaces. Both boutiques are being designed by renowned architect Eva Jiricna, who specialises in striking, modern glass features and spiral staircases.

Boodles’ flagship showroom is located on London’s Bond Street and, following a major expansion and renovation in late 2015, now spans over 2,500 sq/ft and features an exclusive ‘Boodles apartment’, a private VIP room, specialised engagement ring area and in-house workshop, as well as an additional entrance on Albemarle Street. Boodles also has three other central London stores including boutiques in Harrods and The Savoy hotel, three stores in the North of England and one in Dublin.

BOODLES  178 NEW BOND STREET, LONDON W1S 4RH  +44 (0)20 7437 5050    


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