Bremont Watch Company, the brainchild of brothers Nick and Giles English, originated from their joint lifetime passion for engineering and aviation but was born out of personal loss.

Although Bremont launched its collection of highly developed aviation-inspired timepieces in 2007 after five years in development, its story started in 1995, following a tragic plane crash involving Nick and his father, Euan English. While training for an air show in the UK, their WWII Harvard aircraft was involved in a terrible accident. Nick broke over 30 bones but their father Euan did not survive. The accident was a tipping-point in the brothers’ lives and provided the impetus to follow their passion and set up a watch atelier.

The following year, the brothers were flying across France in a 60-year-old plane. Bad weather forced them to make an emergency landing in a pea field in the Champagne region. The field was owned by an old farmer, who, in a twist of fate, not only reminded the brothers of their own father but was as passionate about aircraft as he had been. The brothers ended up staying in his farmhouse, which housed a wonderful selection of restored wall clocks, and the farmer wore a particularly special wristwatch, given to him by his own father. Since his passions mirrored so closely those of the brothers and their late father, his name, Antoine Bremont, was chosen to grace the range of British watches the brothers made.

Inspired by the history of Antoine’s own watch, the brothers were determined to make a watch that would last more than a lifetime. This led to the company’s maxim: ‘tested beyond endurance’; all Bremont timepieces would be tested above and beyond the demands placed on conventional wristwatches.

The brothers set out to create a classic watch that could be worn in the boardroom but would also survive the harshest of environments.

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In addition to lab testing, each model has been tried and quantified ‘in the field’ by professional adventurers and explorers and is also the watch of choice for multiple military air squadrons around the world.

Bremont has developed this adventurous spirit by teaming up with the America’s Cup, being appointed Official Timing Partner to the 35th America’s Cup and to the defending champion, Oracle Team USA. Renowned as the oldest trophy in international sport, not many people know that the America’s Cup originated in England in 1851. Having been won by a schooner named ‘America’ it soon became known as the America’s Cup. As the first official British timing partner to the America’s Cup since 1851, Bremont has embarked on a very exciting project to produce a special-edition collection of timepieces to celebrate its involvement: to create practical and beautifully engineered sailing watches and setting a new standard in technical innovation, precision and durability along the way.

Passionate about its British heritage, Bremont has been working for many years with Jaguar, another great British luxury brand, creating bespoke clocks for the XJ75 75th Anniversary Supercar and the CX75 Concept Car among other projects. Bremont formalised the relationship with the launch of a series of six unique wristwatches in celebration of the iconic Lightweight E-type Jaguar and this has now led to the development of a core range of Jaguar watches which were released in the autumn of 2015.

True to its British roots, Bremont has made considerable investment with its UK manufacturing and, in January 2013, opened its first watchmaking facility in the Oxfordshire town of Henley on-Thames. Keen to further develop mechanical watch manufacturing expertise in the UK, the firm opened a new facility at Silverstone at the end of 2014 to manufacture case and movement components. Building on the company’s in-house watchmaking knowledge, together with experience from the Formula 1 industry, Bremont has located the facility at Silverstone to capitalise on local transferable skills. A truly British brand making its mark worldwide.

BREMONT  29 SOUTH AUDLEY STREET, LONDON W1K 2PE   +44 (0)20 7493 5150

 


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