Brookmans by Smallbone
House & Home

Brookmans by Smallbone

Custom-made kitchen and furniture designed for a contemporary urban lifestyle

Introducing the latest British design brand in the kitchen and furniture industry: Brookmans by Smallbone. Launched late last year under the auspices of Smallbone of Devizes, Brookmans by Smallbone is a contemporary take on kitchen and cabinetry, influenced by its heritage and led by creative innovation that is central to its design and manufacturing process.

 

Like Smallbone of Devizes, Brookmans is part of Lux Group Holdings, alongside Mark Wilkinson Furniture and recently acquired McCarron & Co. While Lux Group Holdings operates at the luxury end of the market, Brookmans by Smallbone will be a more minimalistic and contemporary offering within the group, positioning itself in the entry level custom-made market. All collections and accompanying furniture will reflect a contemporary urban lifestyle, aimed at consumers with an appreciation for British-made quality products, as well as trade professionals.

Launched late last year, Brookmans by Smallbone is a contemporary take on kitchen and cabinetry, influenced by its heritage and led by creative innovation

Brookmans by Smallbone

The brand launched with two contrasting kitchen collections, with additional freestanding furniture pieces, designed to showcase Brookmans’ breadth of design appeal. The first, ‘K1’ is a classic contemporary take on the more traditional Georgian painted fitted furniture traditionally found in period homes. The concept brings alive both fitted and freestanding elements, which can be fused together to create unique interpretations. A broad range of colours, hardware and details will enable consumers to create their own complete design.

 

The second collection, ‘K2’, is cool and confident, with a vintage feel and proportions influenced by 1960s and 1970s design. Appealing to a stylish, design-savvy audience, it is crafted in a light grained ash, a hardwood native to Britain, with minimal handles, clean lines and optional paint finishes.

 

The two kitchen collections are complemented with fitted wardrobes, freestanding furniture, vanity units, tables and benches and both ranges will continue to grow with every season.

Of the exclusive launch, Iain O’Mahony, Ideation Director, Lux Group Holdings, says, ‘Brookmans by Smallbone is a strong addition to our portfolio. It responds to a design- conscious audience who have a keen interest in provenance and quality. These customers want to invest in their homes and are looking for brands that reflect these values. Our kitchens are made in Wiltshire, supporting local British manufacturing, but offered at an affordable price point. We have also invested significant time and resources into making this product sustainable while economical, proof that it is possible and without compromise to the design.’

All Brookmans by Smallbone furniture will be built using innovative materials and hand- assembled at the Smallbone of Devizes’s state- of-the-art workshop in Wiltshire. The workshop has recently benefited from substantial investment in new machinery, creating a more efficient, economical and streamlined process without compromising on the quality.

Iain O’Mahony adds, ‘Brookmans by Smallbone represents our optimism about the future of British manufacturing. We are confident that great design combined with up-to-the-minute manufacturing techniques will prove that it is possible to make kitchens and furniture here in Britain economically that are also environmentally conscious. We are very happy with these collections, not just in terms of their aesthetics but for the future of British manufacturing.’

Brookmans by Smallbone
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