Introducing the latest British design brand in the kitchen and furniture industry: Brookmans by Smallbone. Launched late last year under the auspices of Smallbone of Devizes, Brookmans by Smallbone is a contemporary take on kitchen and cabinetry, influenced by its heritage and led by creative innovation that is central to its design and manufacturing process.
Like Smallbone of Devizes, Brookmans is part of Lux Group Holdings, alongside Mark Wilkinson Furniture and recently acquired McCarron & Co. While Lux Group Holdings operates at the luxury end of the market, Brookmans by Smallbone will be a more minimalistic and contemporary offering within the group, positioning itself in the entry level custom-made market. All collections and accompanying furniture will reflect a contemporary urban lifestyle, aimed at consumers with an appreciation for British-made quality products, as well as trade professionals.
Launched late last year, Brookmans by Smallbone is a contemporary take on kitchen and cabinetry, influenced by its heritage and led by creative innovation
Of the exclusive launch, Iain O’Mahony, Ideation Director, Lux Group Holdings, says, ‘Brookmans by Smallbone is a strong addition to our portfolio. It responds to a design- conscious audience who have a keen interest in provenance and quality. These customers want to invest in their homes and are looking for brands that reflect these values. Our kitchens are made in Wiltshire, supporting local British manufacturing, but offered at an affordable price point. We have also invested significant time and resources into making this product sustainable while economical, proof that it is possible and without compromise to the design.’
All Brookmans by Smallbone furniture will be built using innovative materials and hand- assembled at the Smallbone of Devizes’s state- of-the-art workshop in Wiltshire. The workshop has recently benefited from substantial investment in new machinery, creating a more efficient, economical and streamlined process without compromising on the quality.
Iain O’Mahony adds, ‘Brookmans by Smallbone represents our optimism about the future of British manufacturing. We are confident that great design combined with up-to-the-minute manufacturing techniques will prove that it is possible to make kitchens and furniture here in Britain economically that are also environmentally conscious. We are very happy with these collections, not just in terms of their aesthetics but for the future of British manufacturing.’