Brora is one of Britain’s best-loved cashmere brands, producing timeless knitwear and beautiful clothing for all ages.
Initially focusing on Scottish cashmere, Brora is now a fully fledged fashion label, producing new and exciting collections with every season. However, Brora is never about fast fashion: the brand creates beautiful designs, made to last, from high quality fabrics and yarns.
Their cashmere is world renowned; the best cashmere fibres are carefully selected from the native goat of the Mongolian plateau and taken to Scotland where the coarse ‘guard hairs’ are removed.
Only the longest fibres make it through to the next stage to ensure all Brora cashmere is of grade A quality. Up to seven shades are used to create each of their cashmere colours, resulting in a range of tones which are unique to the industry.
Continuous investment in the latest technology, combined with skills and techniques passed down through generations, ensure the quality and longevity of each Brora piece. All of Brora’s cashmere
is made at one of the oldest mills in Scotland with over 50 processes involved in making a single cashmere jumper. This attention to detail is what gives every garment a luxurious finish. In addition,
a dedicated team of highly skilled hand-knitters produces much of Brora’s babies’ and children’s knitwear and accessories.
Victoria Stapleton, Brora’s founder and creative director, is also the brand’s sole owner.
Having studied interior design at the Inchbald School of Design and gone on to read history of art at the University of East Anglia, Victoria was chosen to take charge of Hunters of Brora’s retail arm when her family bought the 100-year-old tweed mill. This marked the beginnings of the modern-day Brora that customers know and love.
The first Brora boutique opened in London’s Chelsea in 1995, just two years after the inception of the business. Today there are a number of stores across London; in Sloane Square, Marylebone High Street, Covent Garden and on the King’s Road, plus regionally in Edinburgh, Bath and Oxford as well as several John Lewis concessions and Brora’s first US store, on New York’s Madison Avenue.
Since 2011, Brora has created an annual exclusive London Fashion Week collaboration with a whole host of talented designers.
Previous partners include Teatum Jones, Louise Gray, Michael van der Ham, Sophie Dahl and Eudon Choi.
Brora recently celebrated its 25th anniversary with a range of exciting projects. Towards the start of the year, it released a limited run of cashmere stripe stoles, inspired by a popular pattern from the brand’s past. In autumn 2018, Brora launched a special 25-piece collection in collaboration with Brora aficionado and Fashion Director of Marie Claire Jayne Pickering.
Finishing off a year of celebrations, Kirstie Allsopp, Emma Thompson and Daisy Lowe, all longtime devotees of the brand, were invited to design their dream cashmere piece with ten per cent of the proceeds going to each of their chosen charities.
Brora looks forward to the next 25 years, supporting British manufacturing and creating quality designs, made to last a lifetime.
BRORA 6–8 SYMONS STREET, LONDON SW3 2TJ +44 (0)3456 599 944