Since its inception in 1993, Brora has become one of Britain’s best-loved cashmere brands with pieces designed for and worn by all ages.
Brora produces timeless knitwear made from the finest Scottish cashmere and with up to seven shades being used to create each colour, their depth and range of tones are unique to the industry. Initially a Scottish cashmere brand, Brora is now a fully-fledged fashion label, evolving new collections every season. However, it is not about ‘fast fashion’.
Instead Brora creates beautiful designs made to last from high quality fabrics and yarns.
Every season, only the best cashmere fibres are selected from the finest producers and taken to Scotland where the coarse ‘guard hairs’ are removed. Only the superior, longest fibres make it through to the next stage, to ensure the end product is as soft and luxurious as it can be. Brora is proud to work with one of the oldest mills in Scotland, which turns these fibres into the beautiful knitwear seen on the shops’ shelves. Continuous investment in the latest technology, combined with skills and techniques passed down through generations, ensure the quality and longevity of each Brora piece. There are over 50 processes involved in making a Brora cashmere jumper and this attention to detail gives every garment a luxurious finish and fabulous feel. In addition, a dedicated team of highly skilled hand-knitters produces much of Brora’s babies’ and children’s knitwear and accessories.
Brora is 100 per cent privately owned. Victoria Stapleton, Brora’s founder, owner and creative director, studied interior design at the Inchbald School of Design and then read history of art at the University of East Anglia. In 1990, her family bought Hunters of Brora, a 100-year-old tweed mill in Scotland, and put Victoria, with her visual eye, in charge of the mill’s retail venture. This sowed the seeds of the Brora customers know and love today. Brought up in an entrepreneurial family, Victoria proved to be a keen businesswoman, opening Brora’s first British boutique in 1995, just two years after starting the business.
Today there are 14 stores across Britain, including Edinburgh, Bath and Oxford, and a store on New York’s Madison Avenue.
Each year since 2011, Brora has created an exclusive London Fashion Week collaboration. For 2017, it partnered with Woolmark Prize-winners, design duo Teatum Jones, to create a collection inspired by artist and gilder Issy Tennant. Previous collaboration partners include Scottish designer, Louise Gray, London-based designer, Michael van der Ham, Sophie Dahl and Eudon Choi. This year marks Brora’s 25th anniversary but Victoria’s business philosophy has not changed since she started her brand, with a conscientious approach and sustainability held as core values since day one. Brora cashmere is ethically sourced from the native goats
of the Mongolian plateau, and Brora has bought its fibre from the same farms for many years. The company buys British where possible and all its cashmere pieces are made in Scotland to the highest possible standards.
BRORA 6–8 SYMONS STREET, LONDON SW3 2TJ +44 (0)3456 599 944