At the heart of property manager Cadogan’s strategy is an unwavering long-term commitment to community and careful curation of the Estate’s 93 acres, which span Chelsea and Knightsbridge.
Alongside staff and public safety, Cadogan’s immediate priority in 2020 was to support the community and maintain the vibrancy that makes Chelsea so special. A Business Community Fund was created, which provided over £20 million in financial support to over 240 occupiers – shops, restaurants and cultural attractions – as well as supporting the NHS and increasing funding to local charities.
One destination that became more central to the local community than ever is Pavilion Road. Running parallel to Sloane Street, it is home to all the shops necessary for a ‘five minute village’ – including butcher, baker, grocer, cheesemonger and wine merchant. Now pedestrianised and thriving, it became the go-to for enjoyable essential shopping. Cadogan also launched a complimentary zero emission e-cargo bike service, which delivered shopping from these retailers to resident’s doorsteps. Its popularity encouraged a winter re-launch to support the Christmas rush, expanded to cover all of Chelsea.
Over on Duke of York Street, the weekly Fine Food Market was moved to the green running track opposite the Saatchi Gallery, allowing for a more spacious and relaxed environment. Socially distanced picnic bubbles allowed visitors to relax safely among the beautiful surroundings. Throughout the summer, hundreds of outdoor seats were added to ensure that the Square’s five restaurants could continue serving customers.
The architecturally award-winning new restaurant central to the Square, Vardo, operated the roof terrace as a champagne bar – Chelsea’s first rooftop bar. Throughout the summer, sun cream, water bottles and ice cream were provided for shoppers in queues waiting for the Square’s stores, from one of Europe’s largest Zaras to Joseph, Boden and Sunspel.
The protection of future creative talent synonymous with Chelsea – fashion, arts and crafts, music and food – has also been supported by wider partnerships, including support for the British Fashion Council’s Foundation Fashion Fund, which nurtures emerging talent and provides much-needed funding for British designers
Looking ahead, Chelsea will see the first Costes Townhouse outside Paris opening in Sloane Square and chic Beaverbrook launch its first Town House on Sloane Street. Exciting new experiential store concepts are on the horizon, too. These include outdoor specialist Shackleton opening a pop-up on the King’s Road, featuring a 23ft replica of the wooden lifeboat used by the explorer to escape Antarctica, and anatome ̄, the exciting new wellness brand, launching its modern-day apothecary. More will also be revealed for Sloane Street, with significant investment into one of the world’s most famous luxury shopping destinations – while a partnership has been formed with other local stakeholders to ensure that the King’s Road recaptures its independent spirit.
Cadogan is also focused on minimising its environmental impact, ensuring sustainability is integrated into every aspect of the business. With ambitious targets, the Chelsea 2030 strategy reflects both local and global approaches to tackling the climate emergency and societal issues, promising Chelsea a greener, more sustainable future.