For 30 years Cassandra Goad’s exquisite jewellery has been inspired by her travels. From China to Brazil, and everywhere in between, the trained gemologist and goldsmith has roamed the world in search of precious materials and stimulus for her spellbinding pieces, culminating in an unrivalled selection of gemstones, and a wealth of stories to tell.

Her own gemstone-related story began at the tender age of 13, when she took a part-time job assisting an antique jeweller. Later, in 1985, after training and stints working in both London and abroad, she launched her own business from an intimate studio in Notting Hill.

The brand blossomed and moved to a four-storey showroom on Sloane Street; with a design studio, an in-house workshop and a spacious, private room for special commissions. It also acquired legions of admirers, including the Duchess of Cambridge, who is regularly spotted wearing Cassandra Goad creations.

What makes the brand unique is Cassandra’s passion for gemology, which is reflected in the diverse and unusual stones she uses: praisiolites, kyanites, tourmalines and fire opals. Her excellent reputation among stone suppliers allows her to have her pick of the most exquisite examples, which she chooses with exceptional care.

The Furu Kongle pendant epitomises her work. Inspired by – and named after – Norwegian pine cones, this contemporary piece tells the story of her time spent in the forests of Scandinavia. Its movement and tactility make it an intriguing piece of artistry and a pleasure to wear.

Equally, her current Bella Sicilia collection is themed on the Italian island shaped by waves of conquests, from the Greeks to the Normans. Mosaics have been translated into jewels sparkling with diamonds and stories of figs are re-told in designs for gold bracelets. From China to Brazil, and everywhere in between, Cassandra has roamed the world in search of precious materials and stimuli for her spellbinding pieces, culminating in an unrivalled selection of gemstones and a wealth of stories to tell.

Her passion for gemology is reflected in the diverse and unusual stones she uses, including praisiolites, kyanites, tourmalines and fire opals, and her reputation among stone suppliers allows her to take her pick of the most exquisite examples, which she chooses with exceptional care.

The Furu Kongle pendant epitomises her work. Inspired by and named after Norwegian pinecones, this contemporary piece tells the story of her time spent in the forests of Scandinavia. Its movement and tactility make it an intriguing piece of artistry and a pleasure to wear. Equally, her Tagliatelle ring was prompted, as the name suggests, by her exposure to Italian gastronomy. Happily, both designs can be worn in silver, gold and diamond variations.

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  • Tagliatelle diamond ring

  • Conca Doro ruby cuff


The journey continues online, where the new website explores the stories further and showcases the myriad bespoke jewels created by Cassandra Goad each year. Of course, this wouldn’t be complete without the new collection of engagement rings, which was released at the start of 2016.

Classic engagement rings sit alongside contemporary designs in both white and yellow gold, and with emeralds, sapphires, rubies, aquamarines and diamonds. And if clients wish to design their own rings, a member of the team will offer considered guidance and advice throughout the process.

In fact, Cassandra Goad is one of the few London jewellers to offer a truly bespoke service, allowing her clients to embark on their very own jewellery pilgrimage, or equally breathe new life into forgotten trinkets. From sourcing the rarest stones to converting an heirloom into something contemporary, each project is a uniquely personal adventure.

Cassandra has also launched a new capsule collection based around the notion that every woman needs about five or six timeless, essential jewels that can be worn whenever, wherever, however. Perhaps one is a gift from a godfather for an 18th or 21st birthday; another is treat after a first year at work or a present from a boyfriend.

The collection consists of a pair of diamond studs, diamond hoops and pearl studs, plus a diamond set into a chain as a necklace and matching bracelet, and a Tagliatelle silver or gold ring (or a mixture of metals if you can’t decide) which was prompted, as the name suggests, by Cassandra’s love of Italian gastronomy.

It’s this compelling narrative, infused with the riches and romance of a faraway culture, that makes Cassandra’s work so appealing. To own a piece by Cassandra Goad is to own a piece of the lady herself, not least because her heart and soul goes into every captivating design.

CASSANDRA GOAD   147 SLOANE STREET, LONDON SW1X 9BZ   +44 (0)20 7730 2202


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