Charlotte Tilbury discovered the transformative power of make-up at the age of 13 and has been helping others to look their most beautiful ever since. 

Before she launched her award-winning make-up and skincare collection in 2014, Charlotte had a successful career as a make-up artist working in fashion, beauty and Hollywood, and as creative director for a series of well-known beauty houses. Into her edited ‘all you need’ collection, Charlotte poured her best-kept secrets, gleaned from creating countless Vogue, Vanity Fair and other magazine covers with the world’s A-list models, designers and photographers, and from working at the forefront of the beauty industry. Her over-arching mantra is that when you look good, you feel good, project confidence and carry yourself differently; in turn, the world reacts to you in a different way.

‘Give a woman the right make-up and she can conquer the world,’ runs the Charlotte Tilbury Beauty mission statement: a reflection of Charlotte’s own vibrant personality and her understanding of the power of make-up.

She believes passionately in making every woman the most beautiful version of herself. Make-up, she says, is every woman’s secret weapon. Having said that, she also understands that modern women are as likely to do their make-up on the run with a mobile phone in hand as they are to sit down at a dressing table. So, to accompany the products, she decoded her expertise into essential make-up tricks, tips and tools – shared via printed pieces, in-store beauty consultants, chatty advice on the website and online videos – that are, she says, ‘easy to choose, easy to use and irresistible’. In short, she has set out to revolutionise beauty.

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Her brand is now available through 77 well-known department stores in Britain, North America, Canada, Ireland, Germany and the Netherlands, including Nordstrom, Bergdorf Goodman, Bloomingdale’s, Selfridges, Harrods, John Lewis, House of Fraser, Harvey Nichols, KaDeWe, Holt Renfrew, De Bijenkorf and Brown Thomas. Products are also sold online via charlottetilbury.com to 39 countries. In November 2015 Charlotte launched her first standalone Beauty Boudoir store in London’s Covent Garden and followed it with a second outlet at Westfield Shepherd’s Bush. A standalone store in Dubai is planned for 2018 and stores in Kuwait and Doha were recently unveiled. Much of the impetus for the brand’s success (she has won over 110 awards) has come from
the little black book of Charlotte Tilbury’s own career.

She has co-created trends on the runways of New York, London, Milan and Paris in partnership with the likes of Tom Ford, Donna Karan, Prada, Roberto Cavalli, Christopher Kane, Stella McCartney, Bottega Veneta and Dsquared2.

She has co-crafted game-changing beauty campaigns for luxury houses like Missoni, Burberry and Louis Vuitton and has worked with photographers, fashion editors and influencers such as Mario Testino, Katie Grand, Lucinda Chambers, Kate Phelan, Charlotte Stockdale, Carine Roitfeld and Grace Coddington, to name a few. Perhaps the most powerful endorsement has come from international beauties like Kate Moss, Penélope Cruz, Jennifer Aniston, Nicole Kidman, Jennifer Lopez, Blake Lively and Salma Hayek, who have all walked the red carpet wearing a Charlotte Tilbury look – utterly confident and empowered. 

CHARLOTTE TILBURY BEAUTY 11-12 JAMES STREET, LONDON WC2E 8BT


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