Exceptional linens from a brand with core family values

Two years ago, the Roston brothers launched Coze, a brand born from a wealth of expertise passed down through four generations of working in textiles. Coze’s parent company has been in business since 1979, specialising in supplying high-end linens and textiles to some of Britain’s finest hotels, including The Dorchester, The Ritz and Gleneagles in Scotland.

In 2019, Coze joined forces with talented interior designer Sophie Paterson to take the brand to a new level. Featured in 2020’s LuxDeco 100 and Country & Town House’s 50 Finest Interior Designers, Sophie worked closely with Coze to introduce ‘SP for Coze’ – a range of exclusive collections with a choice of bespoke monogram options. The same monogrammed collection is showcased by Sophie’s team of interior designers on projects, providing a personalised design service to create detail-driven, luxury interiors that meet the client’s needs and stand the test of time.

Coze is still very much a family business at heart and remains determined to offer the very best products and service to both the consumer and interior design market

‘I’ve always loved monogrammed products – they add a layer of luxury to your home and they make the most thoughtful gifts,’ says Sophie. ‘I wanted to partner with the right company to bring a wider range of monogramming towels and linen to Britain and the interiors market. Monogramming is very time- consuming and there was nowhere online combining the luxury and quality I wanted, as well as the right style of monogram that Coze does.’

It’s a collaboration that has worked exceptionally well, both for Sophie and the brand. Coze believes its ongoing success stems not only from a high demand from customers wanting to recreate the ‘hotel and spa experience’ in their own homes, but by offering the option to add a signature monogram.

‘I am honestly thrilled to finally to be able to get my hands on beautifully monogrammed towels and bed linen that I can use in my own home and for clients,’ says Sophie. ‘I also wanted to ensure the collection provided value for money and would allow most people to buy something special from our collection, even if it’s just a tea towel.’

While many brick and mortar stores were forced to close for business last year, consumers continued to invest in online retail, top quality goods and home improvements. Coze, which is available exclusively online, grew by more than 200 per cent in 2020 alone.

Great product quality and pricing has seen the company grow rapidly, while Coze has continued to place the customer first and concentrate on service. Coze is still very much a family business at heart and remains determined to offer the very best products and service to both the consumer and interior design market.

New for 2021 is a long-awaited monogrammed luxury cushion collection, which has already proven exceptionally popular with both interior designers and consumers alike. ‘I’m really excited that we finally launched our monogram cushions with the Coze Linen collection,’ says Sophie. ‘It’s something I have been asked about for quite a long time and they just dress a bed so beautifully.’