A passion for textiles that traces back four generations lies at the heart of the family-run fine linen brand. Directors Ben and Dan Roston’s great grandfather opened one of the first textiles businesses in London’s East End. After supplying pillows, duvets, towels and bed linen to many of Britain’s top five-star establishments, including The Dorchester, The Mandarin Oriental and The Ritz in London, Ben and Dan spotted a gap in the market for customers to purchase hotel quality linens for their homes and last year, Coze was born.
‘The five-star hotels we supply always put comfort and feel at the top of their requirements,’ says Ben. ‘We often receive enquiries from guests who were introduced to our bedding by some of Britain’s finest hotels, seeking to bring the same comfort and luxury to their own homes.’
Placing the customer first and concentrating on product and pricing has seen the company quickly grow to 50 members of staff with a turnover of approximately £12m per annum. Coze launched with a limited range, but already new linens are being sampled and there are collaborations with several top hotels, spas and interior designers.
Coze prides itself on its traceable ‘seed to sheet process’ and can follow the raw materials from the farmers planting the cotton seeds to the final product that the customer buys – rare in these days of mass consumerism. The company has been working with cotton farmers in the Bay of Bengal for four generations (India has invested heavily in cotton production over the last few decades and is developing the best varieties with the longest staple fibres).
The cotton is handpicked so only the best flowering buds are harvested. The purest fibres are spun on-site, on state-of-the-art machines that produce the highest quality yarn, woven in various thread counts and constructions.
Duvets and pillows are filled with Pyrenean duck down, the best in the world and the reason why Coze is committed to its longstanding partners in the foothills of the Pyrenean mountain region.
Towelling is made in the Aegean region of Turkey, where they traditionally use a longer fibre, meaning fewer joins and a softer and stronger product overall. And wool blankets are made in a Yorkshire mill dating back to 1783, skilfully woven to capture pockets of insulation, making them light in weight but comfortingly indulgent.
To add that extra special bespoke touch, Coze offers its very own monogramming service at the customer’s request across all towels, robes and bed linen. Its distinctive personalised products can be customised in a range of fonts and colours, making them the ideal luxury gift. ‘Coze is a genuine labour of love for me,’ says Dan, ‘and I believe this is reflected in the customer experience and product.’
COZE ELSTREE DISTRIBUTION PARK, BOREHAMWOOD, HERTFORDSHIRE WD6 1RU +44 (0)20 3866 3939