When Sir James Crockett and Charles Jones were granted £100 each from the Thomas White Trust ‘to encourage young men of good character… to set up business on their own’, they could hardly have imagined that Crockett & Jones, the business they founded, would still be going strong 139 years later, and in its fifth generation as a family business.
Crockett & Jones specialises in manufacturing good value, high quality English-crafted, Goodyear-welted footwear – a centuries-old construction that offers exceptional strength, durability and comfort. And although there are now 13 flagship Crockett & Jones stores, including London, Paris, New York, Birmingham and Brussels, the company gives the same attention to detail, quality and comfort that was the hallmark of its founders.
Crockett & Jones’ Managing Director, Jonathan Jones – from the fourth-generation – has always been committed to offering top quality footwear that represents value for money.
When he joined Crockett & Jones, exactly 40 years ago, his intentions were simply to save his family’s 100-year-old business from closure. Within 20 years, Jonathan had opened the brand’s first retail shop at 69 Jermyn Street. This year, the shop celebrates its 20th anniversary, just as the firm is awarded a prestigious Royal Warrant by HRH. The Prince of Wales, a testament to the reputation the company enjoys as a world-renowned footwear manufacturer and heritage brand.
London now boasts six Crockett & Jones stores, showing the largest collection of its shoes in the world. Having shops on the most renowned streets globally has given Crockett & Jones an international platform, as has providing shoes for James Bond in both Skyfall and Spectre. Yet this family business is still manufacturing shoes in Northampton, and although the production process has evolved, much of the factory looks as it did then, remaining in the experienced hands of the founding family – Nick Jones, Jonathan’s brother, is on the factory floor 100 per cent of the time. ‘It is very important to us that Crockett & Jones remains under the watchful eyes of the founding family,’ says Jonathan. ‘The fifth generation has already been a part of our business for ten years.’
The company has three signature ranges for gentlemen: the Hand Grade collection, the Main collection, which features both classic and contemporary styles, and the Shell Cordovan collection. There is also the women’s collection, a belt collection designed to match the footwear, and the accessories collection, offering essential shoe care products.
Crockett & Jones is an authentic company with clear values. ‘Suppliers, wholesale customers, factory and retail staff, and all the people close to Crockett & Jones are aware of the very active family aspect to our business,’ says Jonathan. It is this winning formula of ongoing family involvement combined with the company’s dedication to the traditional English craft of shoemaking that makes Crockett & Jones a truly great British brand.
CROCKETT & JONES 92 JERMYN STREET, ST JAMES’S, LONDON, SW1Y 6JE +44 (0)20 7839 7363