It was in the mid 1980s, when travelling through Morocco, that Dale Rogers found his vocation as a fossil hunter. In a Tangier market he suddenly spotted some small stones that looked like fragments of shells. He was so taken by their beauty that he wanted to know more. When he found out that the stones were at least 350-million years old, containing fossils of prehistoric sea creatures, it was a lightbulb moment and the Dale Rogers Ammonite brand was born.
Dale Rogers began selling his intriguing specimens and fossils from a modest market stall on London’s Portobello Road. He quickly began building an unparalleled reputation for focusing on quality and those hard-to-come-by larger pieces with true wow factor. Today the company ships all over the world, from Britain and the US to Japan and Dubai, supplying influential and celebrated interior designers, architects, superyacht designers, art collectors and private clients. Dale Rogers fossils, minerals and crystals can be seen at its London gallery on Pimlico Road, or at its spectacular treasure trove of a private warehouse in north-west London. Its fine-tuned collection ranges from exquisitely mounted crystals to giant statement pieces and wall hangings. Clients have included Candy & Candy, Collett- Zarzycki, Terence Disdale Design, Andrew Winch Designs and Rose Uniacke.
Dale’s son, Luke Garwood – who runs the Pimlico Road gallery – says, ‘We’re very proud to be the leading pioneer of natural art. Without doubt we have the best collection in Britain and are among the top five in the world. It all stems from my father’s love of travelling – he’s living his dream, roaming the world in search of the very best weird and wonderful pieces that become a conversation piece in people’s homes.’
When Dale Rogers found out that the stones were at least 350-million years old, containing fossils of prehistoric sea creatures, it was a lightbulb moment