After 13 years at the helm, Jeremy Morris still presides over every aspect of David Morris’s design process and oversees all on-site manufacture to ensure that the brand name remains synonymous with its byline: ‘classic design, but with a twist’.
For a recent wedding Jeremy designed diamond necklaces for bride and mother, involving them both in each creative step so each necklace was different and perfect for the wearer’s age and sense of occasion. ‘It’s of crucial importance to this house that we’re committed to providing our customers with the finest bespoke craftsmanship on demand,’ he says. As one of the only jewellers on Bond Street to retain an on-site atelier, David Morris can provide an instant ‘alteration’ service, in much the same way that Haute Couture gowns can be retouched in Parisian petites-main ateliers. It’s why it seemed so natural to the brand to build on its existing collaboration with British couturier Ralph & Russo in 2018. In 2017 Ralph & Russo dressed the models when David Morris opened its Paris flagship boutique.
‘For us, being British means taking inspiration from traditional sources but having total freedom in terms of creativity’
Then, in July, David Morris provided eye-catching, playful jewellery to enhance the outfits at Ralph & Russo’s Autumn/Winter 2018 Couture runway show in Paris and at its exclusive after party. David Morris’s jewellery and Ralph & Russo’s clothes adorn some of the world’s most influential women with a strong sense of identity and elegance, so the partnership between the brands is testament to the very best of British design. Continuing to showcase his passion for design in bold colours, Jeremy has cemented the house’s reputation as a world leader in rare, electric- blue Paraiba tourmalines. He sources only the most exceptional stones, notably this 20.13k cushion- cut, and creates the magnificent designs seen on these pages.
Throughout the year David Morris continued to expand, doubling the size of its Harrods boutique and creating a separate showroom there to echo its Paris flagship store and create a more immersive and exclusive experience for its clients. The brand also continued its expansion in the Middle East, adding to existing boutiques in Doha, Dubai and Abu Dhabi. David Morris also has a presence in Oman and Jeddah and is underway with a boutique in Riyadh. ‘We aim to showcase our brand wherever in the world our clients spend time and hope to pass on our love and passion for fine jewellery to a new audience of discerning consumers,’ says Jeremy.
David Morris can provide an instant ‘alteration’ service, in much the same way that Haute Couture gowns can be retouched in Parisian petites-main ateliers
The brand has recently launched an ecommerce platform to reach new customers and stay relevant in an ever-evolving market. ‘For us, being British means taking inspiration from traditional sources but having total freedom in terms of creativity,’ says Jeremy. ‘British culture is such a wonderful breeding ground for imagination and originality – it has spirit and soul. This gives our jewellery an unexpected dynamic element that we believe is typically British, and typically David Morris.’
DAVID MORRIS 180 NEW BOND STREET, LONDON W1S 4RL +44 (0)20 7499 2200