At a time of unprecedented worldwide challenges and change, the Dr Sebagh brand has shone, not only as an internationally renowned, pioneering doctor’s skincare range but also as a company seeking to make a difference in extraordinary times.
Co-owned by Dr Jean-Louis Sebagh, world renowned cosmetic doctor, and philanthropist Melissa John, the Dr Sebagh Advanced Ageing-Maintenance Skin Care range harnesses the benefits of the latest bio-tech ingredients and Dr Sebagh’s 30 years of clinical experience and expertise. ‘We use a high concentration of breakthrough, active ingredients that are clinically proven to rejuvenate, repair and revitalise the skin at every age,’ says Dr Sebagh.
Pushing the boundaries of bespoke, results-driven skincare, the award-winning super-serums in the Dr Sebagh Serum Bar can be used alone to potent effect. Or they can be combined to create the perfect, personalised ritual. Favourites among the growing number of fans include Supreme Maintenance Youth Serum, an exceptional formula packed with a 95 per cent concentration of age-fighting ingredients, Serum Repair, which instantly smooths, plumps and tightens, and the deeply nourishing and calming Rose de Vie Serum.
Dr Sebagh’s innovative Pure Vitamin C Powder Cream, a powerful, pharmaceutical grade, stabilised formula that transforms from powder to cream on skin contact, is prized among users for its ability to brighten, repair and protect. It can be used alone or mixed with serums, moisturisers or masks. Classics include the pollution-fighting Skin Perfecting Mask and Deep Exfoliating Mask, loved by beauty influencers.
The addition of the new Vitamin C Brightening Primer SPF 15 was hugely well received, launching just before Covid-19 hit the news. Already renowned for supporting charities, including The Mercury Foundation, the RAF Benevolent Fund, Breast Cancer Awareness, the Dog’s Trust and many more, the Dr Sebagh team immediately responded to the crisis by reaching out to their Chinese customers and offering practical help in sending supplies of masks and sanitiser.
When the virus reached Britain, the brand turned its attention to London’s homeless. ‘As a company, we support various homeless charities,’ explains Melissa John. ‘During the lockdowns, we felt it even more important to help people who must have been fearful of catching Covid-19 and had nowhere safe to go.’ Dr Sebagh made a substantial donation to The Passage, a Westminster based homeless charity, which provides food and shelter to 150 people a day via its rough sleeping team.
The brand continues to champion others in positive ways, including its ongoing sponsorship of British skier Jack Cunningham, chosen to compete at the Youth Olympic Games in Lausanne in 2020.
Sustainability is also important to Dr Sebagh. Spring 2020 saw the introduction of #boxfreebeauty, offering customers the option to buy products without packaging.‘We present them in biodegradable wrap and send parcels in smaller packages,’ says Melissa. ‘This keeps costs down and we are able to pass these savings on to our customers at a time when it is most needed.
‘2020 was a difficult year for everyone,’ adds Melissa, ‘but, like our skincare, we’re stronger together.’