From the world’s most photographed women to members of royal families, when it comes to occasion shoes, the ‘Little Black Book’ name to know is undoubtedly that of Emmy London, famed for its occasion and bridal shoe and accessory collections. Whether a show-stopper or something more subtle and sophisticated is called for, the British brand, started by Somerset-born designer Emmy Scartefield, can be absolutely counted on to deliver the appropriate pair.
‘Our clients trust us to have a handle on etiquette and effortless British style, to create the right shoe for the right occasion,’ says Emmy.
‘This is something upon which we pride ourselves and has been an integral part of our brand ethos from the very start.’
Indeed, far from introducing a bespoke element as a modish afterthought or add-on, bespoke shoemaking is where the business began, giving Emmy a strong sense of what clients were really searching for when it came to the ultimate occasion shoe. Emmy London’s bespoke offering allows clients to customise their perfect pair of shoes, from shape and heel height to colours, materials, trim and embellishments. This remains a key element of its offer as well as the creation of dazzling ready-to-wear bridal and occasion-wear shoes, all designed with the perfect fit and, crucially, the comfort of the wearer firmly in mind. The trademark hidden crystal on the sole of every shoe is just one of those special touches that has so endeared Emmy London to its numerous fans around the globe.
This year has seen the launch of two exciting new Emmy London collections. Launched exclusively in New York, the ‘Porto’ collection takes inspiration from the cobbled streets found in the Portuguese city where each pair of Emmy London shoes is lovingly and immaculately made. The intricate tiled patterns have influenced a modern evolution of the brand’s famous beaded detailing and embellishments.
A further collaboration with the Corinthia has seen Emmy drawing inspiration from the splendid Baccarat crystal chandelier that forms the sparkling centrepiece of the landmark London hotel.
The result is a dazzling, feminine collection of contemporary bridal shoes including ornate glass beading, crystal sequins and metallic edging, taking in a range of styles from sleek slingbacks to stiletto courts, with the ruby crystal on each sole a nod to the precious stone reputedly hidden within the chandelier itself.
Emmy trained at the prestigious Cordwainers College prior to honing her craft in the employ of international names including Giorgio Armani, Bottega Veneta and Mulberry. However, it was always her intention to go it alone one day, and when the journey seemed daunting, she looked back to one of her distant relatives for inspiration – one Charles Digby Harrod, founder of the Knightsbridge store.
‘If he could do it,’ she thought, ‘then so can I…’ Luxury retail and entrepreneurship are truly in her blood, and, following in her great-great-grandfather’s footsteps, she is now heading up another grand London brand, which is internationally reputed for its personalised approach and alluring sense of style.
EMMY LONDON 74 FULHAM ROAD, CHELSEA, LONDON, SW3 6HH
+44 (0)20 7704 0012