At the age of 15, childhood friends Marcus Fairfax Fountaine and Felix Favor Parker, decided they would go into business together. Combining their middle names, the Fairfax & Favor brand was born.

After graduation, the friends set about creating an elegant fusion of country and town footwear. Marcus and Felix asked a Spanish factory to hand-make 400 pairs of beautiful boots and then showcased them at their local Holkham Country Fair in Norfolk. The event was a huge hit and enabled more successful shows to follow.

Today the boys’ personalities remain at the heart of all they do. ‘We are a young and vibrant label,’ say Marcus and Felix. ‘As we have evolved from a very personal venture, we have been sure to remain strongly connected to our values as a British-born lifestyle brand. The Fairfax & Favor personality is synonymous with us, we endeavour to combine fun, humour and the type of style that depicts sartorial elegance without looking like you’ve tried.’

Today, staying true to its Norfolk roots, the Fairfax & Favor flagship showroom is in Kings Lynn but boutique country brand it is not – Fairfax & Favor visits over 40 shows across Britain and Europe annually, and its collections are available in pop-up shops and in over 60 stores, including Harrods.

Three years on, Fairfax & Favor is now a sought-after brand with a multi-million-pound turnover – quite an achievement for the founders, who are still only in their twenties. The collections cater for men and women, with a country-living ethos reflected in every piece. The footwear, luggage and accessories blur the line between smart and casual by moving effortlessly between the country and town lifestyle.

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In 2018 Fairfax & Favor is to become the lead sponsor for the Rockingham Castle Horse Trials, reflecting its extraordinarily fast progression from start-up exhibitor to lead sponsor.

The brand’s consistent presence on social media has attracted 132,000 loyal followers across all platforms to date and it has featured in a variety of magazines from Country & Town House, The Telegraph and Tatler to The Rake, Cosmopolitan and GQ.

Following its successful partnership with Breast Cancer Care in 2016, Fairfax & Favor continues its dedicated support for the cause by creating a special-edition product to raise money during Breast Cancer Awareness month. In 2016 they raised £14,000 and, in 2017, they created a pale pink suede leather belt, raising £15,000 and donating 100 per cent of the profits to the charity.

Fairfax & Favor continue to create and innovate with new products including The Monte Carlo driver, a hybrid taking the best features of a driver sole but styled as a classic loafer for men and The Amira, which shares the same qualities as their original Regina boot, but is styled over the knee, for women. The latest addition to their handbag range is the The Langley, a timeless but on-trend tote, handcrafted in the highest-quality mahogany leather.

Fairfax & Favor is on its way to being recognised as a must-have brand for both metropolis and rural retreat. Marcus and Felix remain devoted to providing their customers with craftsmanship and style over fast fashion, cementing Fairfax & Favor’s reputation as the perfect brand in which to step between town and country.



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