Fairfax & Favor is a charming, Norfolk-based brand, owned and run by two young entrepreneurs, Marcus Fairfax Fountaine and Felix Favor Parker. A multi-channel shopping destination for footwear and accessories for men and women, the products are of the finest quality, designed to last a lifetime. Celebrating fun and adventure with a spirited take on British culture and heritage, the brand’s soul lies in its cavalier attitude to life.
Since it was founded in 2013, Fairfax & Favor has experienced unprecedented growth, most notably through its digital strategy and active retail presence at the best country lifestyle and equestrian shows in Britain.
Five years on, the brand travels internationally with its retail pop-up, visiting seven shows in Europe including Boekelo, Le Lion d’Angers and Pau. Product development evolved to support the anticipated differences in foot and calf sizes in overseas territories.
The biggest growth for the brand has been online, with international visitors increasing by 130 per cent year-on-year. While the British market remains the strongest, Fairfax & Favor is consistently making strides to increase user experience for international customers, with geo-targeted features such as currency exchanges and size guides. This has proved effective, with collections being shipped throughout Europe and as far as Australia, America, Canada, and New Zealand.
Fundamental to Fairfax & Favor’s growth in the past year has been a customer-centric approach to its media strategy. The brand encourages customers to tag the brand on Instagram and invites its followers to give feedback on new lines, thus becoming involved in the development of the products. The best example of this engagement is its initiative to find the face of seasonal campaigns through social media competitions.
As a young and growing brand, Fairfax & Favor is expanding its demographic via these omni-channel initiatives as it makes moves to create a simple, yet beautiful customer journey for existing users, as well as those who are new to the brand.
As part of Breast Cancer Awareness Month in 2018, Fairfax & Favor partnered with Breast Cancer Care for the third consecutive year. In 2016 and 2017, the brand raised a staggering £30,000 for the charity and in 2018 Marcus and Felix continued their support by designing a special limited-edition hot pink suede tassel, raising over £43,000 and donating 100 per cent of the proceeds to the charity.
With the appointment of a new Head of Product Development, the brand has brought a fresh approach to product design. The introduction of the Loxley handbag collection is a true representation of how the brand has evolved in both style and design. The collection offers a more structured and refined feel, with the debut of the new gold plated lock, branded with the iconic Fairfax & Favor shield. All products are designed with functionality and durability in mind, which Fairfax & Favor believes are as important as the aesthetic. In time, the brand envisages expanding its product range to include outerwear, as well as a wider choice of shoes for both men and women.
FAIRFAX & FAVOR NARFORD HALL, KING’S LYNN, NORFOLK PE32 1JA +44 (0)1760 338199