Fairfax and Favor
Shoes & Accessories

Fairfax & Favor

Rewriting the rulebook for fine and fashionable British footwear and accessories

A brand that bridges country and town, Fairfax & Favor designs versatile footwear and accessories hat intertwine classic country style with a modern city aesthetic.


Co-founded by childhood friends Marcus Fairfax Fountaine and Felix Favor Parker, Fairfax & Favor celebrates fun and adventure with its spirited take on British culture and heritage. The brand appeals to both men and women, who love a good story just as they appreciate high-quality products that will last a lifetime.


The past year has seen a number of significant milestones for the brand, including being a finalist in the Drapers Footwear Awards 2019 and winner of the Best Luxury/Prestigious Brand at the Direct Commerce Awards. Following a hugely successful campaign, the team raised a five-figure sum for Breast Cancer Awareness Month with a limited- edition line produced in collaboration with the charity Breast Cancer Care. The brand also reported unprecedented sales growth throughout its multi- channel retail model, and remains optimistic about maintaining and even accelerating this in 2020, especially as Fairfax & Favor’s launched their first ever store in Holt, Nolfolk, this year.

The brand appeals to both men and women, who love a good story just as they appreciate high-quality products that will last a lifetime

The present collection is the most comprehensive and ambitious that Fairfax & Favor has ever designed and produced. Womenswear lines have been extended, boundaries pushed within the accessories collection and the men’s offering completely relaunched, with refined shapes, elevated style and improved comfort and fit. The brand introduced its first-ever spring/summer collection in 2019, adding sandals and deck shoes, which were phenomenally well received.


The autumn/winter collection sees the introduction of new footwear and adaptations to customer favourites. With many similar qualities to its sister boot the Regina, the Burnham is the perfect example of this, complementing the house designs while representing a royal salute to modern military equestrian style. The Burnham flaunts a distinctive combination of contrasting leather spur-and-side straps, intricately stitched toe detailing and innovative stirrup hardware.


Another addition is the Belgravia boot, which fits seamlessly into your year-round wardrobe. Delicately crafted from the softest stretch suede, this gorgeous below-the-knee boot is likely to become a go-to outfit essential, featuring a contrasting leather pull tab and a subtle Cuban heel to give that all-important elegant lift. Available in three classic colours, this design will walk you from desk to drinks party.

Fairfax & Favor will continue engaging with the equestrian sector, which provides strong inspiration for many of its products and is woven into a number of its current season hero pieces. The brand will partner with Rockingham International Horse Trials in May, as headline sponsor for the third consecutive year. A Fairfax & Favor pop-up will visit 28 shows throughout Britain, Europe and as far afield as the US, providing invaluable direct contact with the customer.

The needs and desires of Fairfax & Favor’s loyal customer base have been – and always will be – the driving force behind this ambitious brand’s ever-evolving collections. The brand works with a young team. They are constantly exploring new avenues and ways of engaging with customers and are empowered to take informed risks and use their initiative to drive the brand forward – rewriting the rulebook to deliver a great British brand.

Fairfax & Favour