A brand that bridges country and town, Fairfax & Favor designs versatile footwear and accessories hat intertwine classic country style with a modern city aesthetic.
Co-founded by childhood friends Marcus Fairfax Fountaine and Felix Favor Parker, Fairfax & Favor celebrates fun and adventure with its spirited take on British culture and heritage. The brand appeals to both men and women, who love a good story just as they appreciate high-quality products that will last a lifetime.
The past year has seen a number of significant milestones for the brand, including being a finalist in the Drapers Footwear Awards 2019 and winner of the Best Luxury/Prestigious Brand at the Direct Commerce Awards. Following a hugely successful campaign, the team raised a five-figure sum for Breast Cancer Awareness Month with a limited- edition line produced in collaboration with the charity Breast Cancer Care. The brand also reported unprecedented sales growth throughout its multi- channel retail model, and remains optimistic about maintaining and even accelerating this in 2020, especially as Fairfax & Favor’s launched their first ever store in Holt, Nolfolk, this year.
The brand appeals to both men and women, who love a good story just as they appreciate high-quality products that will last a lifetime
Fairfax & Favor will continue engaging with the equestrian sector, which provides strong inspiration for many of its products and is woven into a number of its current season hero pieces. The brand will partner with Rockingham International Horse Trials in May, as headline sponsor for the third consecutive year. A Fairfax & Favor pop-up will visit 28 shows throughout Britain, Europe and as far afield as the US, providing invaluable direct contact with the customer.
The needs and desires of Fairfax & Favor’s loyal customer base have been – and always will be – the driving force behind this ambitious brand’s ever-evolving collections. The brand works with a young team. They are constantly exploring new avenues and ways of engaging with customers and are empowered to take informed risks and use their initiative to drive the brand forward – rewriting the rulebook to deliver a great British brand.