Established by brothers Charles and John King Farlow in 1840, Farlows is the go-to place for anything and everything to do with fishing and country pursuits in the bustling heart of London.

Their long and distinguished history gives them an unrivalled depth of knowledge and breadth of experience in their field, a fact that was recognised by the grant of a Royal Warrant from HRH The Prince of Wales in 1982. Their heritage lends authority, which is why anglers and country sports enthusiasts trust them to equip and prepare them for their sport, and their iconic Pall Mall store is a mecca for all lovers of field and stream.

When customers leave the shop they take away much more than the finest equipment and clothing, they also take with them some of the team’s knowledge, experience and wisdom. It is something that can’t be measured or have a price placed on it but it is something their customers value – it is the true essence of Farlows.

The Pall Mall store provides for both fresh and saltwater game fishing and for all UK field sports, from stalking to traditional driven bird shooting. The main mezzanine showcases the very best in country clothing with featured brands such as Schoffel, Laksen and Musto. The area also highlights the new Farlows tweeds and field wear, designed to be fittingly traditional yet with cutting-edge technical performance. Here, you can also find a carefully curated selection of accessories and gifts.

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The ground floor is the key focus of the fishing business with rods, reels, lines, flies and accessories. Customers can find products from manufacturers such as Hardy, Sage, Simms and RIO, along with a ‘shop-in-shop’ collaboration with Patagonia. There is also a boot room, widely regarded as the best in London, displaying footwear from the leading brands, including Le Chameau, Aigle, Dubarry and Penelope Chilvers.

The lower ground floor accommodates a comprehensive selection of waders and wading boots, together with a wide range of fly tying accessories, technical fishing clothing, bags and accessories.

The store also creates a unique focal point for like-minded enthusiasts to gather and socialise and regular in-store events include open days, talks, presentations and screenings, all held in a relaxed, informal manner. Additionally, with the launch of Farlows Travel in 2017, it will become the one-stop shop for the experience of a lifetime, offering the finest sporting destinations and hosted trips. Fishing destinations include the prestigious Atlantic Salmon Reserve on Russia’s Kola Peninsula, a classic location for salmon fishermen and the world’s first conservation area for Atlantic salmon and trout.

In-store or online, Farlows continues to innovate, inspire and inform country sports enthusiasts across the world.

FARLOWS  9 PALL MALL, LONDON SW1Y 5NP  +44 (0)20 7484 1000