This year saw Favourbrook move to its elegant new premises at 16 & 17 Pall Mall, London. The spacious new shops are designed to be somewhere for people to meet and enjoy exploring the garments and accessories with ease, without the usual pressures of stereotypical, formal shops. Favourbrook’s staff welcomes all its customers warmly as old friends, so there’s a strong sense of community that allows customers to relax.

Favourbrook’s identity remains as strong as ever, standing for luxury formalwear with an eccentric twist. When the new shop interior was being designed, founder Oliver Spencer joked to the builders that they should attach a model train to the staircase. The builders didn’t grasp the irony so the next morning Oliver was shocked to discover that a steam train had been welded to the handrail. The little train remains to set the whimsical tone for the rest of the shop, where customers will find Vanity Fair Spy prints hanging upside down alongside the heavily patterned jackets and waistcoats, all contributing to Favourbrook’s renowned idiosyncratic quirkiness.

Britishness at Favourbrook is about celebrating a historical love of dressing up. It’s about the streak of irreverent fun beneath the dress codes of occasionwear

The new store is firmly planted in the heart of ‘old London’ with the Royal Automobile Club across the road and Berry Bros. & Rudd just around the corner. At one end of Pall Mall is the National Gallery; at the other end, St James’s Palace. The new store is surrounded by London’s oldest and most revered private clubs, historically representing both bastions of tradition and seats of revolution, encompassing adventure and invention as well as decorum in a typically British way just as Favourbrook does.

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  • Favourbrook

  • Favourbrook

The typical Favourbrook customer – if there is such a thing – deeply respects the constraints of British dress code but can also have the exuberance and panache of a dandy and the confidence to break the rules. Favourbrook will take a sumptuous fabric, add a smoked mother of pearl button, a swirl of elaborate embroidery and a jewel-coloured lining to create a magnificent formal jacket. It’s the educated and assured eye for detail that makes Favourbrook’s distinguished sartorial style bold but faultlessly elegant.

The spacious new shops are designed to be somewhere for people to meet and enjoy exploring the garments and accessories with ease, without the usual pressures of stereotypical, formal shops

As trends saw people dressing up again, this year saw the return of Favourbrook’s ever-popular velvet garments. When it comes to velvet, few do it better than Favourbook in a multitude of colours and patterns, from men’s dinner jackets and waistcoats to embroidered coats and dresses for women. Nothing looks more luxurious than velvet and the fabric’s versatility means it looks as good dressed up as it does dressed down.

Britishness at Favourbook is about celebrating the nation’s historical love of dressing up and pushing boundaries of formalwear. It’s about that streak of irreverent fun beneath the dress codes of occasionwear. Favourbrook combines classic cuts with contemporary designs and fabrics to deliver great British flamboyance to an array of customers across the spectrum, from The Rolling Stones to the royal family. And there’s no doubt, the brand will continue to delight customers of all ages from all over the world for generations to come.

FAVOURBROOK  16 & 17 PALL MALL, LONDON, SW1Y 5LU  +44 (0)20 7493 5060


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