Favourbrook has had a presence on Jermyn Street and Piccadilly Arcade for over 25 years until its recent move to Pall Mall.
The company also sells exclusively to Mr Porter. In 1989 founder Oliver Spencer was making a living selling second-hand clothes on Portobello Road, when he was given the opportunity to lay his hands on some Stephen Walters silks. He turned the leftover ecclesiastical fabrics into waistcoats and opened his Piccadilly Arcade store. With a little help from a starring role in Four Weddings and a Funeral, the Favourbrook brand grew fast through word of mouth.
Favourbrook is the place for old and new rock ‘n’ rollers, romantics and those who want to unleash their inner dandy or something a little eccentric, yet traditional and beautiful.
Oliver set out to be the premier brand and authority on waistcoats and bow ties and in 1994 he added womenswear to the collection. Today Favourbrook provides formalwear for anyone passionate about gorgeous textiles. ‘We are the place to go when you want to dress up for a special occasion,’ says Oliver. ‘We’re for old and new rock ’n’ rollers, romantics and anyone who wants to unleash their inner dandy or something a little eccentric, yet traditional and beautiful at the same time.
‘We appeal as much to 25-year-olds as we do to 80-year-olds.’ Favourbrook aims to make as much as possible in England and combines what Oliver terms ‘proper traditional shopkeeping’ with a strong focus on providing excellent service alongside beautifully textured and embellished fabrics.
We make our clothes with love and care. It’s all about the way we cut, shape and style a particular piece – traditional yet forward thinking. If we can make people challenge the ideas of what formalwear is then we’re succeeding.
In November 2017 Favourbrook opened its new flagship store in an Edward Lutyens building at 16 and 17 Pall Mall. The shop houses many different types of velvet jacket, over 800 waistcoats and a thousand bow ties and comprises a spacious area with parquet floors and a marble service area. ‘It feels like stepping into the modern country home that you have always dreamed of, Loulou’s meets the Victoria and Albert Museum,’ says Oliver. ‘It’s somewhere to spend time and to be properly looked after. I love shopkeeping, it’s in my blood and I’ve become friends with a massively diverse customer base. We want Favourbrook to feel like a home from home.
The lower-ground floor houses the vast collection of fabrics that has been built up over the years, including sumptuous brocades from Suffolk, beautiful jacquard silks from Como and suiting from different mills in the north of England.
The shop aims to provide a new glimpse into a world of dressing up and fun, giving the customer a choice ranging from a £50 bow tie to a £1,200 evening jacket. ‘Waistcoats, bow ties, silk scarves – everything we offer has a slightly twisted version of tradition and fashion,’ says Oliver. ‘By instigating a vibrant love affair with our Pall Mall store, over the next 20 years we aim
to be the best in market for weddings, parties and all celebrations.’
FAVOURBROOK 16–17 PALL MALL, LONDON, SW1Y 5LU +44 (0)20 7493 5060