As a consequence of acquisition or marriage, Pragnell houses the heritage of several great British jewellery brands: ‘Philip Antrobus – est 1815’, ‘George Tarratt – est 1913’ and ‘Waters and Blott – est 1850’. It is 65 years since George Pragnell arrived with his young family at Five Wood Street, Stratford-upon-Avon, with dreams of setting up home and continuing the family business there. Today George’s grandsons, Charlie Pragnell and Tom Crookenden, continue to work from Wood Street and Pragnell’s headquarters remain in the old Tudor family home.
In 1991, Jeremy expanded the shop into number six and now Charlie is completing that expansion into number seven, establishing a proud family legacy beyond even George’s dream. Number seven houses a new jewellery workshop above the showroom and a state-of-the-art kitchen so customers can dine in the shop under the Jacobean ceiling among the rare jewels and antique silver.
Pragnell’s jewellery ranges from traditional goldsmithing to contemporary collections. At Pragnell’s heart lies The Masterpiece Collection, in which every piece is one of a kind, incorporating a rare gemstone, selected by a family member.
‘My grandfather’s advertisements used to say, “Our knowledge is your safeguard” and to this day our foundations are solidly built on knowledge, expertise and training,’ says Charlie. ‘In Leicestershire we have fully accredited watch and jewellery workshops with 17 gemologists across the company.’
Our own family name is still above the door, which maximises how much we want to ensure our customers are properly cared for