In 1954, George Pragnell and his young family arrived at number 5 Wood Street, Stratford-upon-Avon, with dreams of building a business and a home. More than half a century later his grandsons Charlie Pragnell and Tom Crookenden work in the business, and while there are now showrooms in London and Leicester, Pragnell’s headquarters remain in the old Tudor family home in Wood Street.

Pragnell’s fine jewellery ranges from the best examples of traditional goldsmithing to collections inspired by contemporary style, and at the heart of Pragnell is The Masterpiece Collection. Each piece in the collection is one of a kind, incorporating a rare gemstone, be it a Harlequin Lightning Ridge black opal or a unique matching set of large emerald-cut fancy vivid yellow diamonds, hand-selected by a member of the Pragnell family. The majority of these stones hail from historic mines that are now exhausted. Therefore, the design of a Masterpiece is dictated by how best to showcase the magnificence and rarity of the gem. Staying true to the brand ethos, the process is a combination of traditional artistry and state-of-the-art innovation. Once the sketch is agreed and turned into a detailed hand-painted gouache, it is translated into a 3D CAD design, ready to be passed to a master goldsmith.

‘The finest gemstones demand the highest standard of craftsmanship, which is why we follow such meticulous, refined processes’

The creation of a Masterpiece relies upon a strong relationship between the goldsmith and the designer. With each piece taking several months to create, a constant dialogue is required to produce the envisaged stunning piece of jewellery. Finally, Masterpieces are individually numbered and stamped with the Pragnell Seal.

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Managing Director Charlie Pragnell says: ‘The Pragnell Seal is not only a guarantee of fine British craftsmanship, but indicates a design that is exclusive to our house. The finest gemstones demand the highest standard of craftsmanship, which is why we follow such meticulous, refined processes and employ the country’s finest craftsmen. We pride ourselves on guaranteeing an impeccable level of quality and consistency, whether that’s attributed to the craftsmen, the technology or the gemstones. We believe in preserving the ancient craft of jewellery making, while staying up to date with the latest technologies that our industry has to offer.’

Pragnell’s fine jewellery ranges from the best examples of traditional goldsmithing to collections inspired by contemporary style

2018 proved a year to remember for Pragnell when it was awarded The Queen’s Award for Enterprise. The award, which recognises outstanding achievement by British companies, is given on the advice of the Prime Minister and an advisory committee, comprised of representatives of Government, Industry and Commerce and Trade Unions. ‘It was a tremendous honour for us,’ says Charlie Pragnell. ‘We set out to excel further in the quality of our jewellery and customer service in 2010, and with the help of a carefully designed international growth strategy, we have achieved some success.

Investing in the diversity of our in-house expertise has been particularly effective in helping us to become a leading creator of the finest handcrafted British jewellery. I’m very proud of our team and am excited for the next chapter in the Pragnell story.’

GEORGE PRAGNELL 5-6 WOOD STREET, STRATFORD-UPON-AVON, WARWICKSHIRE CV37 6JA   +44 (0)1789 267072


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