‘My philosophy is to say yes to every opportunity and then work out how to make it happen. And, more than ever, I’ve done that this year,’ says Guava & Gold’s founder, former barrister Clare Price. She had set out to create a capsule collection of cruelty-free bath and body products, which reflect the colour, vibrancy and fun of your best tropical holiday memories. Now, as we yearn to travel to exotic, sun-drenched destinations after a year of uncertainty and restrictions, Guava & Gold provides an accessible means of escapism and a much-needed sanctuary from the ordinary. These intrinsic values are providing a positive springboard from which to develop the brand internationally in troubled times.
At the heart of Clare’s vision are Guava & Gold’s exquisite phthalate-free perfumes. These were created exclusively for the brand in collaboration with the expertise and inspiration of an international fine fragrance house using natural extracts including lemon and bergamot peel oils and pink peppercorn extract. With luxuriously scented blends of distinctive fruit and flowers such as delicious guava and cherimoya, fragrant pink magnolia, sweet vanilla orchid and enchanting orange and plum blossom, the elegant Guava & Gold bath and body collection has been created using the highest quality botanical ingredients. All have been selected for their skincare properties, and its stylish bottles are presented in packaging evocative of the bright colours of the tropics. The result is a bath and body range that transports you from your bathroom shower to the waters of the tropics, helping to turn the everyday into the extraordinary and offering the experience of a five-star spa ritual at home.
Now in its second year of business, Guava & Gold has faced the pandemic head on and, in doing so, stepped up to help others at the same time – donating products to frontline workers during the Covid-19 pandemic and supporting causes to help eliminate hygiene poverty. With a new outlook on shopping emerging, the brand recognises that consumers are even more conscious of the ethos and sustainability of the brands they are now purchasing. This is directly in line with Guava & Gold’s values, including use of natural extracts and kind-to-skin ingredients across all its products and doing as little harm as possible to the environment. The brand has been using new media including Instagram Live interviews and forming partnerships with like-minded businesses to cross-promote its values and messages including outstanding British quality, design, creativity and service, all of which have enduring appeal at this time to a global demographic.
After a year that has seen the brand continue to build relationships with new and highly respected retail partners, Guava & Gold is taking every opportunity to step confidently into the future, expanding outlets internationally and especially forging new partnerships with major online retail partners for 2021. Its core mission continues: to promote positivity and optimism with beautiful and ethical self-care products to be enjoyed by everyone, worldwide.