With four Royal Warrants to its name and frequented by British royalty and aristocracy, as well as stars from stage and screen, Hancocks London is the go-to destination for jewellery lovers and collectors alike.
Based in Mayfair since 1849, the family-runjewellers is renowned for its carefully curated jewels from designers such as Cartier, Van Cleef & Arpels and Bulgari, as well as its own exquisite creations. Among countless notable pieces that have passed through the company’s hands are a ruby and diamond necklace that was part of the French Crown Jewels and a Cartier diamond rose brooch worn by HRH Princess Margaret to the coronation of HM Queen Elizabeth II.
Hancocks is a particular authority on signet rings, having designed and handmade them since 1849. During lockdown last year the brand continued to create signet rings for clients around the world. In response to increased demand, the company recently launched a dedicated signet ring website (hancockssignetrings.com), which has the most up-to-date, digitised Fairbairn’s Book of Crests of any jewellers. ‘Clients love that our signet rings are made of recycled gold and can be passed down through generations – they’re wonderful sustainable jewels,’ says director Guy Burton.The brand is also renowned for its engagement rings, which it has been making since the shop first opened. ‘We get to know the couple during the process and ensure both of them are happy with the overall ring while balancing the budget,’ says Guy.
Guy leads the Hancocks bespoke service and travels the world to track down rare, high quality, antique stones including Kashmir sapphires, Burmese rubies and old cut diamonds. ‘Old cut diamonds were cut during an age when they weren’t necessarily made to look as big as possible, but as fabulous as possible in the piece of jewellery for which they were intended. They therefore tend to be a bit deeper and have so much more life than a modern cut diamond.’
The brand responded to the Covid pandemic by launching a new website and is now including a high- resolution video of each new piece so that clients can see it from all angles. It has also increased its presence on Pinterest and is enjoying meeting new clients via enquiries resulting from this. In 2021, it will introduce a monthly digital journal to keep past and present clients up-to-date with trends, new services and, of course, new pieces.
Hancocks is very proud to be a British firm with a rich British heritage to match. Guy sums up: ‘Our design and craftsmanship are second to none, the processes we use are entirely traditional and we are proud to say that all our pieces are made in Britain. At the same time, we see ourselves as an international jeweller and this is reflected in our curated vintage and antique jewellery by makers and jewellery houses from around the world. One recent client described us as a British family jeweller with a contemporary and progressive outlook and I thought that was quite apt.’