It has been an exciting year of change for Helen Green Design. Acquired by Rigby Group plc in early 2018, it became one of the founding members of Allect, a new group of leading international brands in the fields of architecture, residential and marine interiors, lighting and furniture design.
Around this time, the company appointed a new Creative Director, Tim Murray, who brought to the team nearly 20 years’ experience of working in some of Britain’s most renowned design businesses, including David Linley, Katharine Pooley and Candy & Candy. Tim, whose signature style is a defining factor in contemporary British design, is spearheading the company’s future direction, ensuring Helen Green Design continuously evolves on a creative level – while remaining artistically flexible to meet the aspirations of its clients, with a ‘no boundaries, no compromise’ approach.
In June, Helen Green Design revealed a dramatic transformation of its Knightsbridge showroom. Clients are invited to view the stunning – and regularly updated – room sets, which highlight the latest thinking of the 20-strong team of interior designers (located downstairs in the studio) and feature artwork, furniture and accessories by a curated selection of British artisans, artists and designers.
Since launching in 2002, Helen Green Design has been synonymous with the British design aesthetic.
Clients return time and again for its classic, elegant and timeless style, which marries a soft, layered aesthetic with eclectic, British design-led influences – brought to life through the commissioning of striking pieces of art, sculpture and products by talented designers and craftspeople.
Sometimes Britishness is so imbued into the structure of a building that it becomes the very foundation upon which an interior design scheme is crafted.
Helen Green Design worked on the redevelopment of the former Sloane School in Chelsea’s Hortensia Road. The first purpose-built secondary school in Britain in 1908, it later provided a very British setting for Eddie Redmayne’s portrayal of Stephen Hawking in the film The Theory of Everything.
The empty classrooms have since become the living rooms of The King’s Library: 18 sumptuous apartments with ceiling heights of up to 7.5m. And there’s a definite feel of the headmaster’s study in the drawing room of Residence 1, which includes a dining room of refectory proportions.
Victorian schools had particular design remits, such as windows placed high to avoid distraction while learning, tiled walls that could easily be wiped and long, windowless corridors. These features provided Helen Green Design with a real challenge – to transform this rigid scholastic layout, so recognisable as British school architecture, into light-filled contemporary spaces. Among the design solutions were the transformation of curved stairwells into wine cellars, and double or triple-height spaces into media and entertainment rooms.
Going forward, Helen Green Design has expanded into the Chinese market during 2018, securing both a hotel and two residential projects. Alongside its continued focus on interior design, the company is also working on the launch of an HGD product range, boutique commercial projects and new adventures with luxury yachts.
HELEN GREEN DESIGN 29 MILNER STREET, LONDON SW3 2QD +44 (0)20 7352 3344