In the heart of the idyllic Hampshire countryside lies the 160-acre Hildon estate, the single source of the eponymous natural mineral water.
Despite the state-of-the-art facility there, visitors would be hard pushed to notice any commercial activity because the landscape appears virtually untouched: red kites wheel overhead, while deer, hares and wildlife roam freely.
And this is just the way that Hildon likes it, with environmental conservation firmly enshrined in the company’s ethos. Whether planting trees or investing in low-emission vehicles, everything the company does is with one eye on the environment. Equally, Hildon is dedicated to making its mark on the community and has established the Hildon Foundation to benefit a wide range of charities, including local children’s hospice, Naomi House.
Hildon likens itself to the Montrachet of bottled waters. Like fine wine, its pure water is heavily influenced by the ‘terroir’, the land from
which it flows. The chalk hills of the Test Valley provide its fresh, clean taste, which is why it is so vital that the land is preserved as it always has been.
However, producing something so simple is not as easy as it might appear. And it’s certainly not a process that can be hurried – it can take over 50 years to filter into the underground aquifer from where the water is finally extracted. To start with, rainwater filters through porous rock, removing any impurities and imbuing it with minerals and its distinct taste. The water is stored underground until it reaches the bottling plant and nothing is added or removed except for a gentle blast of carbonation for the Gently Sparkling range.
With its iconic Bordeaux-inspired bottle and blue branding, Hildon Water is instantly familiar to anyone who has stayed in the best hotels or eaten at Michelin-starred restaurants, and it has won blind tastings conducted by some of the world’s most discerning palates. Hildon is available from top retailers including Harrods, Harvey Nichols, Selfridges and Waitrose but the majority of its sales – over 65 per cent – are to the premium hotel, restaurant and catering sector. Hildon is the first bottled water ever to scoop the Chef’s Choice award for the past five consecutive years and has been singled out by the Institute of Masters of Wine as its preferred bottled water.
A favourite with both Hampshire locals and connoisseurs across the country, Hildon has been a proud supplier to HM The Queen’s Royal Household for more than five years and the pinnacle of the company’s success was the appointment of the royal warrant in May 2017, celebrated with a redesign of its label.
From The Ritz to the Royal Opera House and in more than 33 countries worldwide, Hildon is chosen by those who value quality, provenance and sustainability. While many recognisable premium bottled water brands are European, research shows that British consumers prefer to support homegrown brands and are prepared to splash out on a water with guaranteed quality, purity and composition. Hildon fits that description perfectly and looks forward to another clear and sparkling year.
HILDON BROUGHTON, HAMPSHIRE SO20 8DQ +44 (0)1794 301 747