Founded in 2008 by designer Jade Holland Cooper, luxury British lifestyle brand Holland Cooper this year celebrated its tenth year of business.
With zero funding, Jade successfully led the brand to flourish through a recession. Holland Cooper subsequently became a hugely successful business and a brand of choice for celebrities such as David Beckham, Zara Tindall and Georgia Toffolo. Holland Cooper was founded to bridge a gap in the market for stylish yet practical tweed clothing that would be appropriate for country and town settings alike. ‘Tweed is not all green and rough,’ says Jade Holland Cooper. ‘We mix it with fine lamb’s wool and cashmere or trim it with leather and suede to make it sharp enough to wear in the city or the Cotswolds, and most importantly to feel on point in both.’
Holland Cooper is a brand synonymous with British luxury and one of the largest buyers of British woven tweed.
Over its ten years of operation, the business has evolved to become an all-encompassing lifestyle brand. This year has seen further progression for the brand, including the opening of the charming flagship London store in Westfield, White City, as well as the roll-out of a franchise programme. The first franchise store opened in Edinburgh at the end of 2017, new in-house brand stores have included Bicester Village, which was closely followed by Holland Cooper’s first international opening in Kildare Village, Ireland.
Alongside new store openings, Holland Cooper has also launched a variety of sophisticated collections to complement the existing tailored tweed offering. The highly anticipated casualwear collection launched in August, featuring high-quality sweatshirts, jogging bottoms and luxe tees. This year has also seen the release of a new collection of down padded coats inspired by retro ski wear, launched for the Autumn Winter season, finished with meticulously developed real-look faux fur, gold hardware and signature tweed trims. The elegant new collection appeals to an exciting new demographic.
More recently, Holland Cooper has launched its signature ‘HC’ belt, as well as a 20-piece British-made made hat collection, made in collaboration with one of the most revered hat makers. Excitingly, alongside a selection of fine gauge knitwear, the brand continues its relationship with the country set and has released a range of equi-leggings, designed for horse lovers. Holland Cooper is a brand synonymous with British luxury and one of the largest buyers of British woven tweed. It not only manufactures all its tailoring in Britain but wholeheartedly supports and champions British manufacturing, offering a successful apprenticeship programme that paves the way for budding fashion entrepreneurs.
Holland Cooper is constantly a step ahead, a contemporary business that has prospered by utilising the limitless potential of influencers and social media, harnessing these platforms to communicate the brand’s campaigns and key messaging. The brand is fuelled by a strategy focusing on user-experience, which has propelled exceptional online growth, with digital channels driving 60 per cent of company revenue.
Holland Cooper has experienced immense growth, consistently doubling year on year. While the brand goes from strength to strength and international potential grows substantially, the soul of the brand remains emphatically and quintessentially British.
HOLLAND COOPER 8 Cotswold Business Village, Moreton-in-Marsh, Gloucestershire, GL56 0JQ +44 (0)1608 658063