Holland & Holland has been unconventional from the outset. Founder Harris Holland was a fine shot but did not start out in life as a gunmaker and through his maverick and unconstrained approach to the craft, Holland & Holland has created some of the finest guns in the world.

So too its fashion line can be counted on to deliver the unexpected, especially since Stella Tennant and Isabella Cawdor were appointed as creative heads in 2017. This year, their search for design inspiration has taken them far and wide, delivering collections which blend a fascination with the great outdoors with the brand’s intrepid history of exploration. A British sensibility is infused with more exotic influences: multi-coloured knits give a nod to the designers’ own ancestors, patchworked jackets take a cue from Mongolian furs, storm-proof ponchos are adapted from classic Argentinian designs and the humble cartridge bag inspires a line of sheepskin satchels.

Holland & Holland delivers collections that blend a fascination with the great outdoors with the brand’s intrepid history of exploration.

Here is truly modern luxury: globally sourced, resolutely practical and perfectly formed. ‘Holland & Holland is a very British brand and there are so many corners of the country to explore,’ says Stella Tennant, while Isabella Cawdor comments that their latest collection is ‘a consolidation of everything we’ve done: taking each piece, each fabric, and making it even better’. When it comes to training, Holland & Holland has gone the extra mile with its level of care and imagination. It is the only British gunmaker with its own shooting grounds in London, a short trip from Northwood underground station. Here the guns are all fitted and tested and Holland & Holland provides expert tuition, staying true to the saying that ‘if Mr Holland can’t teach a man to shoot, then nobody can’.

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Visitors have the chance to shoot with a Holland & Holland rifle or shotgun while receiving expert tuition from trained instructors. Shooting practice has never been such fun, with a range of clay pigeon and simulated game stands to select from, plus a dedicated Indoor Shooting Cinema, specially developed for driven rifle shooting. Beyond the Shooting Grounds, a bespoke in-field instruction service has been launched, whereby a trained instructor can accompany a client as a loader and in-field trainer on a driven game shoot, with Holland & Holland guns provided for use on the day. Often the instructor has already built up a relationship with the client over a number of sessions at the Shooting Grounds. As well as assisting the highly experienced who are looking to fine-tune their skills, this service also offers help and training for those just starting out, who may well be nervous about their first shoot.

Stella Tennant and Isabella Cawdor’s designs for Holland & Holland are the definition of modern global luxury while the guns are still made in its London factory.

Holland & Holland continues to lead the field as one of the best gunmakers in the world and its bespoke guns are still made in its London factory to the highest standards of excellence, using a combination of traditional techniques combined with the latest machinery. The guns perfectly balance form and function, truly embodying the best of British shooting.

HOLLAND & HOLLAND 33 Bruton Street, London, W1J 6HH +44 (0)20 7499 4411



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