Known as the Harrods of the North, The House of Bruar showcases the best in Scottish country clothing, fresh produce, fine art and homeware. At its 11-acre Perthshire site, ten miles north of Pitlochry, the company is a unique retail destination. Taking its name from the nearby Falls of Bruar, the company began in 1995 and offers something for everyone.
The range of products on offer at The House of Bruar is testament to its ability to continue adapting to meet the demands of its growing number of loyal customers. It boasts the largest Knitwear Hall in Britain, a Fishing Shop staffed by angling experts, an Art Gallery, featuring work by some of Britain’s greatest wildlife artists like Sam MacDonald and Jason Sweeney, a Food Hall, Restaurant, Delicatessen and award-winning Butchery, a Country Living Department and Present Shop stocked with everything imaginable for house and garden – they will even help to create a wedding list.
All this stems from humble beginnings. Founder Mark Birkbeck began his career selling sheepskin accessories from his car. Later, with his wife Linda, he opened Jumpers, a successful chain of clothing stores.
Mark and Linda founded The House of Bruar after selling the business. Many questioned the wisdom of opening a store in such a remote rural location, but The House of Bruar’s position at the gateway to the Highlands has proven to be the perfect destination for sporting enthusiasts and lovers of country life. Today it welcomes more than 1.5 million visitors annually, and Mark and Linda’s sons, Patrick and Tom, both play crucial roles in the running of the business.
As well as stocking the best country clothing brands like Hunter, Barbour, Musto and Masai, The House of Bruar also has its own label. The in-house development team has built strong relationships with Britain’s leading textile mills, including Johnstons of Elgin and Harris Tweed Hebrides, to produce beautiful fabrics from premium natural fibres. Together they have created garments that bear the Bruar stamp of quality
and which continually adapt to new trends while remaining true to the brand’s original aesthetic.
Country clothing has always been the backbone of the business – the Ladies Coat Hall launched last year to great success – but now The House of Bruar increasingly excels at food.
Their gourmet Food Hall has everything from smoked salmon to homemade jams, while the Drinks Room offers own-brand liqueurs, champagne and wines, as well as premium Scottish spirits like Macallan whisky and Rock Rose gin. A newly-opened Fish and Chip Shop specialises in fresh lobster, bringing customers the ultimate in luxury comfort food.
For customers who can’t visit in person there are comprehensive mail order catalogues, and a new warehouse at the nearby mail order centre ensures that The House of Bruar is now even better equipped to take its distinctive country style to a new audience and build on its reputation as Scotland’s leading independent country clothing retailer.
THE HOUSE OF BRUAR BY BLAIR ATHOLL, PERTHSHIRE, SCOTLAND PH18 5TW +44 (0)1796 483236