The House of Bruar
Scotland’s home of country clothing

Now celebrating 25 years of business, this exclusive and progressive brand is one of Scotland’s foremost shopping destinations, set in the beautiful Perthshire countryside. 

Top quality, natural fibre materials, expert craftsmanship, impeccable style and the vast array of colours that represent their highland home are distinct hallmarks of The House of Bruar. And with the brand boasting the largest knitwear collection in Britain, it is clear to see the evocative and expressive colours of the Scottish landscape in its premium lambswool, finest merino and pure cashmere; while the cultural heritage of its homeland is reflected in its extensive collection of pure new wool British plaids, tweeds and luxury leathers and suedes. With everything from traditional designs to boldly contemporary creations, the House of Bruar is known for its expansive range of ladies’ and men’s textiles, many of which are designed by the in-house team. 

Add to this an extensive food hall offering the best of Scotland’s natural larder, an art gallery containing works from some of Britain’s leading wildlife artists and a country living and gift shop boasting a host of ideas for the home, garden and even bespoke wedding lists, and you have a retail destination like no other. While the pandemic presented the same issues as other retailers, its thriving mail order business, as well as its textile, handmade gift catalogues and website, meant it was in a strong position to weather the storm. 

‘The pandemic has encouraged the more traditional customers to consider other forms of shopping and helped retailers realise the potential of ecommerce,’ says the creative director. ‘Mail order and home shopping were already a large part of our business. We were able to keep our food hall and our mail order departments running during lockdown and came back stronger than ever when restrictions were lifted in Scotland.’ 

Top quality, natural fibre materials, expert craftsmanship, impeccable style and the vast array of colours that represent its highland home are distinct hallmarks of The House of Bruar

Nevertheless, while its focus may have shifted online this year, the brand believes there will always be a place for bricks and mortar retail. ‘Nothing will ever beat an authentic shopping experience, where you get to live, breathe and feel your choice of attire. We truly believe that a beautiful shop floor cements our integrity as a brand and says to one and all that our doors are open, as we once again welcome visitors from across Britain, Europe and the world. For the last four or five years, quality has become more important to the consumer and this has very much been the message from the founders, Mark, Linda and Patrick Birkbeck, since the shop opened in 1995.’ 

The brand is already something of an ambassador for Scottish style and craftsmanship on the world stage and, in the wake of Brexit, The House of Bruar believes it is more important than ever to reach out to potential visitors in Europe and beyond, whilst continuing to offer the best service to their valued British customers who have supported them for so many years. And as we watch their mail order and ecommerce grow, the main retail store will continue to attract global visitors, promising the very best in Scottish and British quality with an emphasis on customer service and innovative design.