Makers of the world’s favourite Wellington boot

Loved by royalty (HRH Prince Charles wore Hunter’s Argyll boots for his 70th birthday images in 2018), celebrities and everyone in between, Hunter continues to thrive despite the challenging retail environment. The brand enjoyed its most successful year ever in 2018, also launching an Original Tall-shaped 120ft hot air balloon which it has flown in more than 22 cities across the globe, recently setting sail over London’s most iconic landmarks.


However, for Hunter, it’s no longer just about the boot. The brand has successfully introduced all-weather apparel, bags and accessories and saw a 50 per cent increase in sales of these products in 2018. The Original Topclip Rubberised Leather Backpack and the Lightweight Rubberised Jacket quickly became bestsellers all over the world.


One of the biggest priorities for the company today is sustainability. With this in mind, it introduced the Hunter Reboot Recycling Programme, in partnership with First Mile, last summer and will be growing it globally in 2020.

One of the biggest priorities for the company today is sustainability. With this in mind, it introduced the Hunter Reboot Recycling Programme


Under the new programme, British customers can either drop off their old Hunter boots at the Regent Street flagship store or arrange collection from their home. The service is free and anyone returning boots will be offered a 15 per cent discount off a future purchase. The boots are then ground down into playground surfacing, horse arenas, kickboxing bags and floor fillers. Compared with virgin rubber, recycled rubber saves three tonnes of CO2 for every tonne used.


Raising its green credentials exponentially is Hunter’s recent collaboration with Stella McCartney. The boots, which may be the most sustainable ever made, are crafted from a natural rubber procured from certified sustainable forests and Yulex, a plant-based neoprene that generates 80 per cent less climate- altering carbon dioxide.


As a brand that is so linked to experiences, Hunter is using its three flagship stores in London, Tokyo and Toronto as a destination for engaged brand advocates and also to draw in new Hunter fans by storytelling around the brand.

Events have already included live appearances from Peppa Pig, following the success of last year’s Peppa Pig limited edition collection, a Q&A with London-based rugby team, The Harlequins, and Pride guerrilla dance performances, with many more events in the pipeline. The aim is to always have something happening in-store, from festival survival kits to complimentary monogramming service at the Regent Street flagship, which allows customers to personalise their Original Tall or Short boots.

Another Hunter partnership that continues to flourish is with the National Trust. Aimed at the brand’s Hunter Field audience, the collection includes men’s, women’s and kid’s boots, with the Gardener Clog proving a particular hit.

It takes three days and 28 parts to make an Original boot. Applying this precision and craftsmanship to a wide range of apparel, footwear and accessories will allow Hunter to continue to grow its collection worldwide, proving that they are ‘more than just the boot’.