Britain is a nation of sportsmen, explorers and yompers. Hunter is the brand that keeps them on track and their feet dry. In every kind of weather, for every personality, there’s a Hunter style to make you look cool in the field, whether you’re talking turnips or Glastonbury.
Hunter has been making boots since 1856. Its Original boot, first introduced in 1956, and handcrafted on a last from 28 parts for exceptional fit and comfort, became a style icon that now holds two Royal Warrants. Famously worn by everyone from Princess Diana to Kate Moss, the Original continues to shield pioneers from the elements.
Under the direction of Creative Director Alasdhair Willis, the Original has become the inspiration for an entire Hunter Original fashion collection of waterproof footwear, outerwear and rubberised leather accessories in bold colours and patterns targeted at younger people.
Experiential is always at the heart of what Hunter does as they want to see different consumers engaging with different parts of the brand. Sitting under the Original brand category, the Refined collection features quintessentially British styles such as the penny loafer, Chelsea boot and the Hunter Signature Refined Backstrap Tall and Short Wellington Boot. The collection infuses urban living with rural styling and its attention to detail and tailored silhouettes are designed for the urban customer.
Hunter Field is a technical collection, designed for advanced protection, whatever the weather and terrain, including the re-engineered Balmoral, Argyll and Norris boots, and a line of gardening clogs and short boots. The Tall Balmoral leather boot is made from water-resistant leather, and lace-up hiking versions, in tall and short styles, include kickspurs for ease of removal and padded collars for comfort. The Balmoral collection sits under Hunter Field’s umbrella, and is engineered to protect in both rural and urban environments.
A collection of Hunter Field footwear, in collaboration with the National Trust, was launched in November 2017, in navy blue with a tonal acorn and oak leaf print from the Trust’s archive. Money raised from Hunter x National Trust sales will contribute towards the Trust’s conservation commitments.
Working from the archive of the family of the Duke of Wellington, Hunter Field has produced an equestrian range of technically reinforced historic boots which include details of the duke’s original riding boots, one striking feature of which is a scarlet red heel. The Hunter Field x Duke of Wellington collection includes men’s and women’s leather and rubber boots in riding and jodhpur styles, as well as outerwear made in England.
Alongside its flagship retail shop on London’s Regent Street and a store in Tokyo, Hunter has opened a third shop in Toronto, its first in North America. The store is designed as though the visitor were looking out onto a backdrop of the Scottish Highlands, where Hunter’s founder, Henry Lee Norris, made his original boot. The weather depicted in the scene will change with the seasons.
Hunter continues to develop footwear, outerwear and accessories that challenge the notions of technical design. Further collaborations are
in the pipeline to drive the brand forward.
HUNTER 83/85 REGENT STREET, LONDON W1B 4EN +44 (0)20 7287 2999