Loved by royalty (HRH Prince Charles wore Hunter’s Argyll boots for his 70th birthday images in 2018), celebrities and everyone in between, Hunter continues to thrive despite the challenging retail environment. The brand enjoyed its most successful year ever in 2018, also launching an Original Tall-shaped 120ft hot air balloon which it has flown in more than 22 cities across the globe, recently setting sail over London’s most iconic landmarks.
However, for Hunter, it’s no longer just about the boot. The brand has successfully introduced all-weather apparel, bags and accessories and saw a 50 per cent increase in sales of these products in 2018. The Original Topclip Rubberised Leather Backpack and the Lightweight Rubberised Jacket quickly became bestsellers all over the world.
One of the biggest priorities for the company today is sustainability. With this in mind, it introduced the Hunter Reboot Recycling Programme, in partnership with First Mile, last summer and will be growing it globally in 2020.
One of the biggest priorities for the company today is sustainability. With this in mind, it introduced the Hunter Reboot Recycling Programme
Events have already included live appearances from Peppa Pig, following the success of last year’s Peppa Pig limited edition collection, a Q&A with London-based rugby team, The Harlequins, and Pride guerrilla dance performances, with many more events in the pipeline. The aim is to always have something happening in-store, from festival survival kits to complimentary monogramming service at the Regent Street flagship, which allows customers to personalise their Original Tall or Short boots.
Another Hunter partnership that continues to flourish is with the National Trust. Aimed at the brand’s Hunter Field audience, the collection includes men’s, women’s and kid’s boots, with the Gardener Clog proving a particular hit.
It takes three days and 28 parts to make an Original boot. Applying this precision and craftsmanship to a wide range of apparel, footwear and accessories will allow Hunter to continue to grow its collection worldwide, proving that they are ‘more than just the boot’.