From riding breeches for Cary Grant to overcoats for Marlene Dietrich and naval dress uniform for Lord Louis Mountbatten, Huntsman has long prided itself on dressing distinguished individuals, whatever their sartorial requirements.
In 2018 Huntsman continued embracing its role as a gathering place for like-minded stylish women and gentlemen who share the values of integrity and elegance. ‘It’s an age-old adage that a tailor is a customer’s friend, confidante, and even therapist at times – and this is an important part of our philosophy,’ says owner and chairman Pierre Lagrange. To develop the introduction of its bespoke tweed design service in 2017, the brand launched the Huntsman ‘Design Your Own Tweed’ competition, which returned for a second year in 2018. This allowed clients to sketch their own tweed sample and post it on Instagram for the chance to win a bespoke jacket cut in their own specially commissioned cloth.
Innovation has always been an important part of Huntsman’s DNA and spring 2018 marked the brand’s collaboration with Reebok.
Over lunch at No.11 Savile Row, the shortlist of 20 entries, whittled down from over 200, was judged by a panel. Including, among others, the artist Marc Quinn, television personality and author June Sarpong and ballet dancer Eric Underwood. Three thousand Instagram followers also voted.
In the summer, Huntsman played a key role at Royal Ascot, hosting a party with members club Albert’s and horse-racing firm Sam Sangster Bloodstock. On a sunny June afternoon, guests gathered at The Rosebery to climb aboard a 1966 double- decker bus, booked especially for the occasion. Naturally, Huntsman dressed a number of guests, including Lord March and the grandson of famous Huntsman patron, Gregory Peck. The summer also saw Huntsman introduce a range of tortoiseshell sunglasses, inspired by famous clients of yesteryear, in partnership with Sea2See, an organisation working with Catalan fisherman to clean 1,000 kilograms of plastic from the sea every three days. The six models, created entirely from recycled plastic, were designed with timeless silhouettes to complement a Huntsman wardrobe, championing ethical manufacturing in the process.
‘It’s an age-old adage that a tailor is a customer’s friend, confidante, and even therapist at times – and this is an important part of our philosophy’
Huntsman also mounted the first luxury lifestyle sale in Sotheby’s history. Pierre Lagrange curated each lot to include a number of pieces from his own collection and new works exemplifying Huntsman’s inventive, refined values, from a timeless Cartier watch to cashmere-lined cowboy boots. Innovation has always been an important part of Huntsman’s DNA and spring 2018 marked the brand’s collaboration with Reebok, which saw Huntsman cut a suit entirely out
of ‘Flexweave’, a performance fabric used in Reebok’s running shoes.
Made to the measurements of Reebok ambassador, WR Brandin Cooks, the suit mixed traditional craftsmanship with cutting edge technology. Meanwhile, Reebok created a pair of trainers in Huntsman Flexweave, which were available to bid on at the Huntsman Sotheby’s auction. ‘All the new projects we’ve welcomed this last year serve to reinforce the fine British values that the house stands for,’ says Pierre Lagrange. ‘We’ve been contemporary since 1849, delivering Savile Row’s finest contemporary bespoke tailoring, uncompromising service and an elegant perspective on the lives, needs and tastes of the Huntsman client.’
Huntsman 11 Savile Row, London, W1S 3PS +44 (0)20 7734 7441