J&B
Food & Drink

J&B Rare

A world-famous whisky created by an act of blending mastery

Renowned British wine and spirits merchant, Justerini & Brooks,
 based on St James’s Street in London, has built an enviable reputation supplying the highest quality wines and spirits to its customers for over 270 years. J&B Rare, known as the ‘wine merchants’ whisky’, was created by Royal Warrant Holders Justerini & Brooks in the early 1930s, happily coinciding with the end of Prohibition in the US, where the whisky became an overnight success.

 

J&B Rare – created at a time when Scotch whisky tasted notoriously rough – was
 an act of blending mastery, bringing together the sophisticated flavours of single malts
with lighter grain whiskies to give a fresh and vibrant finish. This lighter, blendable style suited a new generation of whisky drinkers, and was ideal for drinking neat on the rocks or mixing in long drinks and cocktails.

 

In the 1950s and ’60s, J&B Rare became a favourite of the Hollywood ‘Rat Pack’, including Dean Martin, Frank Sinatra and Sammy Davis Jr. Their wider group encompassed JFK, Marilyn Monroe and Truman Capote,
 who always ordered a ‘Justerini & Brooks’, calling the whisky by its full name. J&B Rare had a reputation as the drink of the influencers and innovators of the day.

 

The iconic bottle remains virtually unchanged from the 1930s. Its striking red and yellow label and retro design gives the whisky standout appeal on the shelves in the world’s top bars, from Shanghai to New York, and then back to London.

In the 1950s and ’60s, J&B Rare became a favourite of the Hollywood ‘Rat Pack’, including Dean Martin, Frank Sinatra and Sammy Davis Jr

J&B Rare

J&B Rare retains the same signature blend of 42 prestigious single malt and grain whiskies, featuring ‘heart malts’ from the famous distilleries of Knockando, Auchroisk, Strathmill and Glen Spey. Matured in oak casks for a minimum of three years, the finer malts are aged for longer to add fullness and depth of flavour, creating the unique taste of J&B Rare.

 

This year J&B Rare continues to be enjoyed as a great British brand in innovative and unexpected ways. With its light flavour profile, it is perfectly suited to today’s drinks connoisseur looking for cocktails and longer drinks. You can find J&B Rare being served in high-end bars and restaurants across Britain and a series of whisky cocktail masterclasses will be running throughout the country
to showcase the versatility of this whisky.

 

J&B Rare provides an excellent canvas for those popular cocktails including the J&B Whisky Sour, a J&B Mint Julep and the traditional whisky and soda. In 2020, J&B Rare is experimenting and exploring alternative pairings, including working alongside botanicals and different flavoured tonics. New serves include J&B and Tonic, mixed with Fever-Tree Aromatic Tonic and a slice of ginger, as well as long drinks made with sparkling Rosemary Water and a fresh rosemary garnish.

 

J&B Rare may have been created by a traditional prestigious British wine merchant nearly a century ago, but the Scotch retains its global appeal as a contemporary, on-trend brand – testament to a rich history of mavericks and innovators who pioneered a new style of whisky perfectly suited to the drinks connoisseurs of today.