Jermyn Street, in the heart of St James’s, has been a bastion of good taste for over 300 years. Close to the traditional gentlemen’s clubs of Pall Mall and St James’s, there is a strength of tradition and heritage about the street which fittingly reflects the character and unmistakable sense of style of its patrons.
Home to many of Britain’s leading heritage brands, Jermyn Street has long been synonymous with quality and craftsmanship. Visitors admire Jermyn Street and St James’s for the more traditional services and stores they find there
as well as the welcome that awaits them, away from the hustle and bustle of the West End. The street was originally developed by Henry Jermyn, Earl of St Albans, on land obtained from Charles II, and rapidly flourished into one of London’s most fashionable addresses, which it proudly remains today.
Jermyn Street is known as ‘the’ modish place for the purchase of gentleman’s shirts, and fine shirt-makers can still be found in abundance here
There are a significant number of Royal Warrant holders on Jermyn Street, further underlining its reputation of excellence and trust. Royal Warrants are granted by senior royals and given as a unique endorsement of a company’s goods or services. The brand is then granted permission to display the coat of arms alongside their own branding. Royal Warrant holders can be found right across St James’s and include Benson & Clegg, Berry Bros & Rudd, Paxton & Whitfield, Floris, Fortnum & Mason, John Lobb, Turnbull & Asser, The Ritz London and Lock & Co.
Jermyn Street is known as ‘the’ modish place for the purchase of gentleman’s shirts, and fine shirt-makers can still be found in abundance here with plenty more besides. The street now leads the world in terms of men’s contemporary styling. Heritage brands such as Turnbull & Asser, Harvie & Hudson, Hilditch & Key, New & Lingwood, Hawes & Curtis, John Lobb, Foster & Son, Tricker’s and Crockett & Jones are continually evolving, many collaborating with exceptional new designers, artists, and craftsmen in their new collections.
For many gentlemen, the stores of Jermyn Street are an integral part of their dress-code, holding their fitting details for shirts, shoes, formalwear, gloves and hats
For many gentlemen, the stores of Jermyn Street are an integral part of their dress-code, holding their fitting details not just for shirts but for shoes, formalwear, gloves and hats. Celebrated outfitter New & Lingwood, with its uniquely English character, epitomises classic Jermyn Street style, well known for its wonderful silk dressing-gowns, monogrammed slippers, not to mention fine shirts and accessories. Britain’s oldest and most reputable shoe and bootmakers have long-established homes on Jermyn Street too and continue to thrive and grow their businesses here and around the globe. Foster & Son has recently established the first new shoe factory to open for decades in Northampton, a town renowned for its shoemaking, and welcomes the new ready-to-wear collection into the Jermyn Street store this winter.
During the summer, Jermyn Street is transformed into a trailblazing open-air catwalk as a venue for London Fashion Week Men’s, now established as an annual event that celebrates the destination’s long history of men’s style. Buyers, members of the press, bloggers and influencers from around the world all head to St James’s to be part of the unique atmosphere created by this spectacular event on a truly special street – as ever, the place to see and be seen.
THE JERMYN STREET ASSOCIATION 50 JERMYN STREET, LONDON SW1Y 6LX +44 (0)20 7293 0922