Founded in 1996, Jimmy Choo encompasses a complete luxury accessories business. Women’s shoes are at the brand’s core, alongside handbags, small leather goods, scarves, sunglasses, eyewear, belts, fragrance and men’s shoes.
Creative director, Sandra Choi, possesses an innate sense of elegance and glamour and a sharp eye for detail, resulting in shoes that grace red carpets and the front rows of fashion shows, as well as catering to every aspect of the modern woman’s busy lifestyle.
In 2014 Jimmy Choo introduced its Made-to-Order service. This offers customers a tempting suite of signature styles that can be custom made in myriad colourways, textures and finishes. The Made-to-Order offer has evolved with the introduction of evening bags that allow customers to have a personalised text engraved on the interior metal plaque, featuring a name or a special date. In addition, customers can choose the colour of the bag and whether the hardware is finished in silver or gold.
The tradition of making shoes to order, using skilled Italian craftsmanship, can be traced back to the roots of the brand. This focus on quality has continued quietly throughout the company’s evolution as it has grown from a small London atelier to a global fashion brand. Occasionally, by request, a client would order a special fabrication, an exotic material or one-off colour for a one-off occasion, most notably on the red carpet, where Jimmy Choo Made-to-Order shoes continue to have a steady presence.
For inclusion in the Made-to-Order programme, Sandra Choi has selected her favourite Jimmy Choo silhouettes, designs that she feels represent the house signature style. These are shoes that are iconic, continually adored by clients worldwide and perfectly suited for customisation. They include the Anouk, Romy, Lance, Emily and Ren in varying heel heights.
Dream shoes become design reality when clients start to be creative and choose their colours and materials from a range including delicate suede, lustrous satin, sumptuous leather, glitter, crocodile and exotic snakeskin. Decadent and luxurious velvet is a new addition to the line-up and comes in a palette of seven hues including navy, bordeaux and bottle green.
For the last word in personalisation, customers have the option to monogram the sole of their shoes with initials or numbers to create an enduring bespoke memento of a special day, moment or gift.
‘Throughout the years at Jimmy Choo, we set out to maintain the same level of personalised service and attention to detail as when we were crafting shoes one pair at a time, for one client at a time,’ says Sandra Choi. ‘Bringing this Made-to-Order service directly to our customers in our stores means we are faithfully preserving our heritage of personalisation and allowing every woman to have a bespoke pair of Jimmy Choo shoes and evening bag.’
The Made-to-Order service is ideal for brides selecting their wedding wardrobe or for any shoe aficionado looking to build a dazzling, stylish collection. It is available at select Jimmy Choo stores globally and online.
JIMMY CHOO TOWNHOUSE 27 NEW BOND STREET, LONDON W1S 2RH +44 (0)20 7493 5858