Since 1820 when John Walker first started blending whiskies, Johnnie Walker has always thrived on being a pioneering and innovative spirit. Today it is the world’s best-selling Scotch whisky, enjoyed in more than 180 countries worldwide.
First crafted in a humble grocer’s shop, Johnnie Walker has taken blended Scotch whisky from the four corners of Scotland to the four corners of the world. Led by Master Blender Jim Beveridge, Johnnie Walker blenders uphold the brand’s reputation for quality and consistency and are driven by a constant desire to innovate. And this year is no exception, as the brand adds some exciting innovations and limited editions to its portfolio.
Building on its status as one of the world’s biggest whisky brands, Johnnie Walker has carved out a place and played a role within popular culture. Black Label featured in Ridley Scott’s cult classic film Blade Runner as a whisky that would stand the test of time and be enjoyed long into the future. Earlier this year the brand partnered with Secret Cinema for its fully immersive ‘live cinema’ experience of Blade Runner – The Final Cut:
A Secret Live Experience, where guests experienced Blade Runner’s dystopian universe while enjoying Johnnie Walker cocktails.
Now Johnnie Walker finds itself again at the forefront of a new global cultural phenomenon through its collaboration with the critically acclaimed HBO series Game of Thrones. In celebration of the final season and inspired by the series’ chill-inducing White Walkers, Johnnie Walker has launched an exciting limited-edition blend – White Walker by Johnnie Walker.
Best served directly from the freezer, the bottle’s icy white and blue design transports you straight to the Frozen North while the iconic Johnnie Walker Striding Man is now fashioned in armour to take his place among the Night King’s forces. Utilising temperature-sensitive ink technology, fans will be reminded that ‘Winter is Here’ from an icy graphic that unexpectedly reveals itself when the bottle is frozen. The Scotch has notes of caramelised sugar, vanilla, fresh red berries and a hint of orchard fruit. It also features Single Malts from Cardhu and Clynelish – one of Scotland’s most northern distilleries.
Another addition to the portfolio is the second in a series of special editions, the exquisite Johnnie Walker Blue Label Ghost and Rare Port Ellen, which blends the rarest whiskies from all over Scotland with irreplaceable ‘ghost’ whiskies from distilleries long since closed. At the heart of this limited-edition lies the highly sought-after Islay single malt, Port Ellen, from a ‘ghost’ distillery that shut its doors in 1983.
Only one in 10,000 casks in Johnnie Walker’s unparalleled reserves of over ten million maturing Scotch whiskies has the necessary richness and character to craft the intricate Johnnie Walker Blue Label, making the rare complex blend the ultimate gift.
Johnnie Walker may have been pioneered by a tea blender from Kilmarnock, but today the global Scotch brand is much more than whisky: it defines celebration and brings people together through its rich and diverse 200-year heritage, ensuring its place within popular culture for centuries to come.