There is no doubt that the sheer quality of its cashmere is what gives Johnstons of Elgin the edge on its competitors. Still family-owned, the brand has a worldwide reputation for excellence, working with the finest sustainable, natural fibres. The company has stockists across the globe with five retails outlets in Britain, including Bond Street, London and Edinburgh’s Multrees Walk. Johnstons of Elgin is the only vertical mill in Scotland, taking raw fibre through every stage of the manufacturing process to perfectly finished products on-site, using skills and techniques passed down through generations. The brand’s rich heritage and traditions are balanced with contemporary design and innovation, the experience gleaned from more than two centuries of craftsmanship meeting state-of-the-art technology.
Perfectly showcasing this happy marriage between past and present is the brand’s iconic knitwear. From classic cashmere sweaters to chunky cashmere cardigans, the knits offer grace and style, referencing artisan techniques and contemporary, archive-inspired patterns.
From traditional checks to this year’s herringbones and geometric designs, exquisite craftsmanship remains at the core of everything Johnston’s of Elgin does
Johnstons of Elgin’s elegant throws and bed throws, crafted from super soft merino wool and lambswool, also bring texture, interest and colour to any space. These generously sized investment pieces are also made to last.
The brand’s logo, depicting a ‘J’, a thistle and a bee, encapsulates the Johnstons of Elgin story. The J references the company’s founding family, who brought cashmere to 18th-century Britain, while the thistle represents the brand’s commitment to manufacturing in Scotland. The bee reflects the skill and hard work of its workforce. Johnstons of Elgin embodies both slow luxury and effortless style. The brand understands that time itself is a luxury, so doesn’t rush its processes to guarantee distinctive design and exceptional quality. It’s clear that over 200 years of skill, craftsmanship and authenticity are not just part of Johnstons of Elgin’s DNA; they are woven into every knit, throw and fabric it creates.