In March 2017, the ‘next generation’ of Land Rover vehicles was unveiled. Continuing Range Rover’s history of innovation, the new Range Rover Velar incorporates advanced technologies, revolutionary design and absolute attention to detail.

Beyond its stunning design and its ultra-modern interior, the Velar retains the on and off-road capability you’d expect from Land Rover and offers a nostalgic nod to the past – ‘Velar’
was the codename of the original Range Rover, taking inspiration from
the Latin word velare, meaning veiled.

The founder of Land Rover, Maurice Wilks, came up with the idea for the car while on holiday, aiming to create a vehicle that was as suitable to life off the road as on it. He sketched his idea into the sands of Red Wharf Beach in Anglesey and the first Land Rover was launched in 1948. Ever since, Land Rover has been dedicated to taking its drivers further.

In 1970, after over 20 years of success with the Series I and II Land Rovers, the Range Rover was added to the Land Rover stable. Combining elegance and comfort with proven Land Rover capability, the two-door Range Rover was the first vehicle to feature permanent four-wheel drive.

Forty-seven years on from its introduction, the instantly recognisable and much-desired Range Rover continues to represent the pinnacle of design, luxury and performance. In October 2017, Range Rover Sport became the first Land Rover vehicle with Plug-In Hybrid Electric (PHEV) technology, a significant leap towards Land Rover’s target of offering an electrified version of all its vehicles from 2020.

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The Range Rover Evoque is the smallest member of the Range Rover family and combines refinement with design. Its arresting looks and clever packaging won critical acclaim, notably winning World Design Car of the Year in 2012. The car has since claimed over 200 awards worldwide. In 2017 the Evoque Landmark Edition was announced to celebrate 600,000 units sold in just six years. In celebration of that success, the Evoque Landmark Edition had its debut at the 2017 Royal Windsor Horse Show.

Capability continues to be rooted in the Land Rover DNA. Just as the iconic Defender and Discovery models epitomise Land Rover’s ‘above and beyond’ spirit, the latest models have built on this heritage to deliver even more advanced systems.

Pioneering off-road technology is at the heart of every Land Rover. Sophisticated systems such as All-Terrain Progress Control and Hill Descent Control, are just two of the innovative technologies Land Rover engineers have developed over nearly seven decades, helping people make more of their world and go further on or off-road than in any other vehicle. Not only are journeys easier, they are also more comfortable. Convenience and entertainment are high on Land Rover’s agenda, so the latest infotainment systems are capable of keeping even the most active of families engaged. Caravans, trailers and similar loads can also be conveniently towed, proving Land Rover to be the ideal all-terrain, all-purpose vehicle yet again.

With 80 per cent of its model range going to customers in more than 180 countries, Land Rover takes the very best of British design and engineering global.