In 2004 Bernd Radaschitz, Lanserring’s CEO, arrived in London from his family’s workshop in rural Austria with an appetite to shake things up. His vision was to make beautifully designed and crafted, authentic cabinetry. The interior design communities embraced Bernd’s fearless pursuit of perfection; his refusal to compromise can be read in every fascinating detail of a Lanserring kitchen.
Based in Notting Hill, Lanserring’s design studio is a vibrant base for the team that manages and designs every project however big or small. It is also home to a large material library and showroom of products. The Lanserring workshop, home of its craftsmen, is based in Riegersburg, a picturesque town in Austria. The drive to innovate is intrinsic to the brand. ‘Innovation is something distinctly British,’ says Bernd. ‘Whether you’re talking about James Dyson or Vivienne Westwood, the power to disrupt, progress and create something beautiful is fundamental to Britain’s success and one of the key reasons we design everything in London and will always consider ourselves a truly British brand.’
Bernd Radaschitz’s fearless pursuit of perfect; his refusal to compromise can be read in every fascinating detail of a Lanserring kitchen
Lanserring has a deep-rooted desire to disrupt its small corner of the world by embodying the values that built Britain into what it is today. In 1923 the Radaschitz family opened its workshop in Austria and today the family brings all its time-honoured know-how and craftsmanship to merge with state-of-the-art precision engineering. The result is original bespoke products way beyond the usual constraints of traditional joinery. Britain’s open-minded support of individual talent and determination to celebrate merit has made London the perfect base for Lanserring and the brand has always embraced this British attitude.
‘Just stroll through the capital any day and you might find yourself walking past a fragment of superb Brunellian engineering. Or pop into the Victoria and Albert Museum where the fusion of arts and sciences is truly celebrated,’ enthuses Bernd. ‘British culture at its best embodies the potential of collaboration and it is Britain’s ability to absorb and blend skills that has resonated and shaped Britain and Britishness for millennia.’
There is a collaborative process at the heart of every Lanserring project. ‘Whether it’s the engineer, the client, the designer, the artisan or the project manager, there is a fundamental respect for the experience and opinions of all our skilled team members,’ says Bernd. ‘At the heart of our philosophy is the belief that together, working to our strengths, we achieve far more than we could as individuals.’ Lanserring understands the need to touch people through British design that redefines conventional limits and boundaries. Using highly distinctive materials and textures that set Lanserring apart, the brand’s debut projects are spaces that are both functional and beautiful.
Lanserring has a deep-rooted desire to disrupt its small corner of the world by embodying the values that built Britain into what it is today
The last 12 months have exceeded expectations. The first kitchen concept, launched in late 2017, attracted an enormous amount of interest from customers. It enabled the team to grow quickly and undertake projects worldwide from the London studio. Having already landed prestigious projects in the USA, Lanserring is now excited to be launching innovative products and extraordinary services in the USA in 2019.
Lanserring Studio 10 27a Pembridge Villas London W11 3EP +44 (0)20 3319 6969