Men's Style
Classic style with a modern twist

London Sock Company wants to reinvent the way that the modern man views his sock drawer. Founded in 2013 by Dave Pickard and Ryan Palmer, London Sock Company is a growing brand that is inspired by quintessential British style. The story behind London Sock Company is one of sartorial expression.

The founders realised that men’s wardrobes were changing but still retained traditional elements and designs that would never go out of style. While the modern man’s outfit no longer includes a tie (the time-honoured way to add a splash of personality), good quality socks remain the foundation of any look.

‘Socks are a staple in any gentleman’s wardrobe,’ says Ryan. ‘Our designs take this classic item and give it a contemporary twist, be it a bright colour or a bold print.’ Dave adds, ‘Our designs are traditionally made but the colours reflect what the modern gent wants from his wardrobe.’ The brand’s flagship collection, Simply Sartorial, has a colour palette ranging from traditional Ebony Black to the eye-catching yellow of East India Saffron and the colour pop of Pink Friday.

A sense of style associated with London can be found throughout the collections, with several of them inspired by areas of the city and icons associated with the capital, from elegant Greenwich Fine Spot to classic Jermyn St. Houndstooth.

The founders realised that men’s wardrobes were changing but still retained traditional elements and designs that would never go out of style

London Sock Company proudly collaborates with other luxury British brands, from exclusively crafted gift boxes with Glenfiddich whisky and Sipsmith gin, to socks designed in partnership with renowned supercar creator McLaren Automotive. The brand’s most recent launch is a luxury cashmere range with Johnstons of Elgin, which has crafted garments in its Scottish mills for over 200 years. London Sock Company is also currently stocked in two iconic British stores, Fortnum & Mason and Harrods.

One of the brand’s most popular offerings is its Sock Club – a simple subscription service that sees a new pair of socks sent to members each month. ‘Our Sock Club subscription service is popular for busy professionals who want to refresh their sock drawer but don’t necessarily have the time to go shopping,’ says Dave. ‘The service also makes a great gift: recipients can either pick their own designs or we’ll send them a surprise each month, so if you’re not sure what their style is, they will definitely find something they like.’

Although London Sock Company is a British brand, its second largest customer audience is the US and the founders see this region as a huge area for potential expansion. ‘Over the past 18 months the US has become 40 per cent of our total revenue and we expect it to become our biggest market this year,’ says Ryan. As part of its growing communication with its customers, London Sock Company also curates style edits and tips on how best to incorporate new sock colours and styles into their wardrobes.

With the perfect mix of traditional quality and contemporary designs, London Sock Company offers classic style for the modern man.