London Sock Company wants to reinvent the way that the modern man views his sock drawer. Founded in 2013 by Dave Pickard and Ryan Palmer, London Sock Company is a growing brand that is inspired by quintessential British style. The story behind London Sock Company is one of sartorial expression.
The founders realised that men’s wardrobes were changing but still retained traditional elements and designs that would never go out of style. While the modern man’s outfit no longer includes a tie (the time-honoured way to add a splash of personality), good quality socks remain the foundation of any look.
‘Socks are a staple in any gentleman’s wardrobe,’ says Ryan. ‘Our designs take this classic item and give it a contemporary twist, be it a bright colour or a bold print.’ Dave adds, ‘Our designs are traditionally made but the colours reflect what the modern gent wants from his wardrobe.’ The brand’s flagship collection, Simply Sartorial, has a colour palette ranging from traditional Ebony Black to the eye-catching yellow of East India Saffron and the colour pop of Pink Friday.
A sense of style associated with London can be found throughout the collections, with several of them inspired by areas of the city and icons associated with the capital, from elegant Greenwich Fine Spot to classic Jermyn St. Houndstooth.
The founders realised that men’s wardrobes were changing but still retained traditional elements and designs that would never go out of style