It is widely said that ‘you can tell a man from his shoes’, but what might be added is that he notably shows his personality through his socks. Founded in 2013 by Dave Pickard and Ryan Palmer, the London Sock Co’s socks and handy online subscription service now make it easy for a gentleman to add a sense of style and personality to his Monday to Friday wardrobe.
The brand offers an uncomplicated online experience designed with the busy gent in mind, ensuring the socks are as important as the tie, cufflinks and watch. It is starting a quiet revolution, feet first, and leading the charge against monochrome monotony in the City. London Sock Co’s legion of loyal fans spans the globe, with over 500,000 pairs of socks shipped to 100 different countries. Its followers number Hollywood’s style leaders such as Bradley Cooper and Daniel Craig, as well as international CEOs and business leaders, who value the brand’s quality and variety. From sophisticated, traditional choices through to brighter, bolder pairs by guest designers including Eleni Kyriacou and Joe Ottoway, each pair feels as good as it looks and, crucially, is built to last.
‘While the socks are really important to us, it’s the smile it puts on people’s faces when they receive a gift that our customers are investing in’
‘Men are realising that they can express a bit of their individuality through something as simple as their socks,’ explains investor, brand ambassador and style icon, David Gandy. ‘Britain, and in particular London, is still synonymous with impeccable business and professional style. So what London Sock Co is doing – taking a commodity item and making it a great style accessory and gift for men – is the perfect solution for the modern, professional male.’
Each sock is made from the finest Scottish Lisle Cotton at family-run producers in Portugal and, despite limited capability, some are also made here in Britain. At every stage, its mission is to work with those with the world’s best cotton-knitting skills. ‘Our producers all value attention to detail as much as we do,’ says Ryan. ‘Their levels of craftsmanship give us the flexibility to really push the limits of style and quality.’
London Sock Co’s legion of loyal fans spans the globe, with over 500,000 pairs of socks shipped to 100 different countries.
However talented it may be at making socks, it’s a dedication to technology and innovation that is transforming the brand’s retail offer. Launching for Christmas 2018, its new Video Gift Box allows buyers to record a personal video message using their phone as they checkout online. The message then plays on an in-built, high-resolution screen inside the lid of the elegant box when opened and there’s also a nice message from David Gandy on there too. Online gifting can all too often feel like a faceless experience, but London Sock Co wants to create something personal.
‘So many of our customers are sending gifts to loved ones,’ says Dave. ‘While the socks are really important to us, it’s the smile it puts on people’s faces when they receive a gift that our customers are investing in and this is just the first step to delivering on that for our growing customer base.’ We can’t wait to see what other innovations will come from the brand in 2019.
London Sock Company +44 (0)20 3239 2964