When London’s Berkeley hotel refurbished its Lutyens- inspired Blue Bar a few years ago, it made one significant change: out went the original subdued flooring; in came beautiful rugs in vibrant red and blue. The company responsible for infusing the bar’s modernist aesthetic with such bold, contemporary colour was family-run British brand Loomah.
Founded in London in 2001 by husband and wife Andrew and Natalie Cotgrove, Loomah is at the forefront of the design and supply of bespoke carpets and rugs, offering a complete service with a distinct focus on customer experience. Its eclectic client list reveals a number of five-star hotels, including The Berkeley, The Connaught and The Savoy, as well as a string of prestigious residential interiors and luxury yachts. Working with some of the best craftsmen in the industry, from design through to planning and installation, Loomah’s service is backed up by a wealth of knowledge and expertise. Everything is designed by the company’s in-house team in its London showroom and expertly hand tufted to the most exacting standards. ‘We pride ourselves on our attention to detail and going the extra mile to ensure the end product is the ultimate in design and elegance,’ says Andrew Cotgrove.
Loomah’s eclectic client list reveals a number of five- star hotels, as well as a string of prestigious residential interiors and luxury yachts
With endless possibilities in colour, material and texture, Loomah understands the process of commissioning a carpet or rug can be overwhelming and has recently launched a new website to showcase its design capabilities. ‘Our design team has streamlined our extensive design portfolio, giving clients easy access to our best designs,’ says Andrew. ‘Everything can be tailored to the client’s exact specification; alternatively, our designers are on hand to guide them through the process of creating something truly bespoke.’
Loomah also specialises in historical replications. ‘We were asked if we could replicate a worn-out needlepoint rug for a shooting lodge,’ says Andrew. ‘Our site visit to view the original rug revealed nine different game bird motifs across 90 squares, each of which was meticulously traced off by our designer. Our planner carefully measured the rug, and took dimensions of all borders, motifs and square boxes, and drew a plan showing the positioning of each bird. I oversaw the operation while drinking copious amounts of tea.’
Founded in London in 2001 by husband and wife Andrew and Natalie Cotgrove, Loomah is at the forefront of the design and supply of bespoke carpets and rugs
Loomah took ten weeks to complete the rug and four years later the company was commissioned to make two more, one of which also featured the now notorious game bird motifs. Andrew believes that the key to Loomah’s success has been growing by an international reputation as a reliable company to work with as well as for being at the forefront of design. ‘While our design capability and product quality are recognised as the highest, the secret to our continual growth has been good personal customer service,’ he says. That and being British. ‘British companies have an international reputation for providing high- quality products,’ says Andrew, ‘which we know our clients find appealing.’
LOOMAH BESPOKE CARPETS & RUGS 592 KINGS ROAD, LONDON, SW6 2DX +44 (0)20 7371 9955