There’s no shop window. There’s no shop counter either. Instead, the sales experience at Lucas Rarities harks back to the days when jewellery was sold in the intimate surroundings of a private salon, rather than in the hurried atmosphere of a busy store.

Lucas Rarities was launched in 1999, though its pedigree can be traced back to 1693: its director is the 11th generation of his family to work in the antique jewellery, natural pearl, diamond and precious stone business. Given that the 12th generation has now joined the company, the long-standing family tradition looks set to continue.

Lucas Rarities specialises in rare and exceptional pieces of period jewellery and objets d’art, with a particular focus on signed pieces from the Art Deco era to the 1970s. Its collection includes a range of jewellery that fully captures the stylistic shift during the first half of the 20th century, when jewellery design evolved into an art form.

A highlight of the Lucas Rarities collection is a breathtaking 1930s French, 18 karat yellow and white gold, jade and chalcedony, coral accented bracelet by George L’Enfant. But while there is a host of designers represented, the company maintains that it’s not just the names or signatures that matter – it’s as much, if not more, about the quality, history and craftsmanship of each piece.

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Lucas Rarities believes that jewellery collecting should be an intimate experience that retains traditional values. In addition to its existing collection, it offers consultations for clients looking for particular items, and commissions from those looking for individual pieces. Not only does the company have a large range of outstanding diamonds, precious gemstones and natural pearls, but it also has access to the best workshops in London. Lucas Rarities will make acquisitions and is always looking for exceptional pieces to add to its collection.

Running Lucas Rarities on a day to day basis is Sam Loxton. At the relatively tender age of 38 he is a young gun in an industry which, he says, is lacking in ‘young blood’. Sam has worked in the jewellery world since he was a teenager and trained as a gemologist with the Gemmological Association of Great Britain. Despite his traditional training and his penchant for period jewellery, he is attracting a number  of younger clients with more contemporary pieces from designers such as Solange Azagury-Partridge and JAR.

The company, which sells to the trade as well as to private clients, exhibits at the annual LAPADA Art & Antiques Fair where past set-ups have included a large birdcage assembled over the display area and a mock-up of a 1920s Parisian apartment – the point being to put customers at ease and encourage them to enjoy the jewellery and share their knowledge with others.

Away from the jewellery world, Lucas Rarities is proud to sponsor the Patrons Club JDRF, the world’s leading type one diabetes research charity. It is also sponsor of young golfer Harry James and both a boys’ and a girls’ grassroots football team.

LUCAS RARITIES  +44 (0)20 7100 8881


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