Luxury Family Hotels is a collection of some of the most picturesque properties in Britain, including Fowey Hall in Cornwall, Moonfleet Manor in Dorset, The Ickworth in Suffolk, Woolley Grange in Bradford-on-Avon and New Park Manor in the New Forest. The award-winning hotels all boast excellent facilities and exceptional service. More importantly, says Luxury Family Hotels managing director Simon Maguire, they offer guests the opportunity to spend time with those who matter most – a need that came into particular focus last year.
‘The coronavirus pandemic brought many families closer together and made parents re-evaluate what’s important,’ says Simon. ‘Travel restrictions also meant that many families refocused on the UK, bypassing foreign holidays and seeking new adventures closer to home. As a result, we created a range of local, immersive experiences unique to each of our properties, offering guests a chance to discover the amazing areas in which our hotels are located in on foot, on bike or scooter, and by sea. These have been a real hit and we are curating them by season and also by special family moments such as Easter and Christmas.’
To ensure families were entertained in times of social distancing, Luxury Family Hotels introduced private dining, serving seasonal food and drink in beautiful heated garden igloos and pods in its hotel grounds, with more pop-ups planned for this year. The introduction of a number of outdoor den-led family activities, such as treasure and scavenger hunts, as well as themed afternoon teas, catering for both adults and children, also proved an instant hit.
Following a multi-million-pound top-to-toe refurbishment, the ultra-stylish Fowey Hall reopened its doors in 2020 with a raft of new family-friendly facilities. It also saw the hotel’s first shop opened in December. Aptly named ‘The Little Shop’, it has been carefully curated by former editor-at-large of British Vogue Fiona Golfar, who has a family home in Fowey. The shop offers an eclectic collection of homewares, clothing, books, beauty products and gifts and is brimming with items that each have their own story, with many sustainably and ethically sourced.
Luxury Family Hotels also recently announced a partnership with fellow quintessentially British brand The White Company. Initiatives have included the launch of a children’s pyjama set by The Little White Company, which features the hotel group’s animal icons and is available exclusively to hotel guests.
‘We are very proud of our British roots and also passionate about championing our hotels’ amazing locations as well as the best produce from local suppliers,’ says Simon. ‘We are passionate about ensuring our hotels offer guests a range of discerning experiences – from visiting the most beautiful beaches only the locals know about to being able to enjoy the best food and drink from the region. Above all, we pride ourselves on providing the time and the place for our guests to create magical moments and lasting memories.’