From luxury fashion houses in Mount Street, Mayfair, to leading interior designers in Pimlico Road, Belgravia, the neighbourhoods offer a diverse range of established and emerging British luxury brands.

Mount Street is London’s nexus of luxury fashion and art, and home to the crème de la crème of international and home-grown brands. Mount Street’s substantial red brick mansions and soaring plane trees are instantly recognisable and the street is home to the legendary hotel, The Connaught, and is rich in history. Mount Street is where the fashion crowd chooses to shop for luxury fashion and art and is also a favourite with gourmets – Michelin- starred Jamavar is here, as is the grand oyster bar and seafood restaurant Scott’s, hardly ever out of the gossip columns thanks to its hordes of celebrity guests.

Both neighbourhoods retain a charming village atmosphere that draws a global crowd – and it’s streets like these that have put London on the map

This is the street that houses some of fashion’s most illustrious names from Lanvin and Christopher Kane to Nicholas Kirkwood and Roksanda, all sharing a block or two with the revered auction house Phillips. Matchesfashion.com recently opened its 7,000 sq/ft flagship store in a five-storey townhouse on the street, comprising events and exhibition space, luxury private shopping suites and a broadcasting hub.No wonder the street has come to define luxury retail for the new generation of global consumers, who appreciate curation, inspiration and individuality. Just a few minutes’ walk from Sloane Square is another treasure trove for the cognoscenti. Mozart composed his first symphony here in the late 1700s and today Pimlico Road in Belgravia continues to play host to a rich programme of cultural events, including London Design Festival and London Craft Week.

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  • Mayfair & Belgravia

  • Mayfair & Belgravia

  • Mayfair & Belgravia

  • Mayfair & Belgravia


Home to galleries, interior designers and art and antique shops, Pimlico Road offers original art, rare antiques, contemporary furniture and design and is a little black book of some of the most serious names in British design. Soane Britain, HOWE London, Paolo Moschino for Nicholas Haslam, Jamb, Cox London, LINLEY, Luke Irwin and Rose Uniacke all have showrooms here and recently two giants of design, Sibyl Colefax & John Fowler and Robert Kime, have returned to the street, boosting further the area’s booming renaissance. Though it boasts the best of British and international names, Pimlico Road is a thriving local community and from the popular farmers’ market at Orange Square to the pub, church, flower stall and convenience store, this is a village in the city where people love to gather just to socialise at some of the restaurants or cafés. There is a branch of Daylesford here, the much-loved gastro pub The Orange, along with traditional French restaurant, La Poule- au-Pot, and a host of other welcoming local eateries too.

Mount Street’s substantial red brick mansions and soaring plane trees are instantly recognisable

Mayfair and Belgravia reflect the essence of London, demonstrating its ability to showcase British heritage while providing a window for some of the world’s most exciting contemporary hotels, restaurants, brands, art and design. Both neighbourhoods retain a charming village atmosphere that draws an enthusiastic global crowd – and it’s streets like these that have put London on the map as the world’s most vibrant and popular capital city. Mount Street and Pimlico Road form part of Grosvenor Britain & Ireland’s London estate, which is proud to be home to some of London’s most elegant and sought-after destinations.

Mayfair & Belgravia +44 (0)20 7408 0988


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