H.F.S. Morgan founded The Morgan Motor Company in 1909 when he developed a three-wheeled vehicle powered by a motorcycle engine. This was the car that helped to pioneer motoring for the masses. In 1914 H.F.S. moved production to a factory in Malvern Link and, by the mid-1930s a four-wheeled Morgan was introduced. With flowing wings, round headlights and a long bonnet, it was a timeless design that Morgan cars still express today. The Morgan Motor Company was established and a motoring icon had been created.
Over 100 years later, Morgan continues to go from strength to strength and now proudly bears the title of the world’s longest established, privately owned automotive manufacturer. Continuing to thrive under its fourth-generation family ownership and still based at its home in Malvern, the company produces over 850 vehicles yearly, each handmade to order. Every Morgan is handcrafted by skilled artisans using three core materials – aluminium, ash and leather. Each craftsman undertakes an apprenticeship of around five years, learning skills passed down over generations. Morgan’s traditional values are well celebrated, however, it is the blending of craft with cutting-edge technology and production processes that truly fascinates.
Morgan is very proud to be one of the few truly British automotive brands remaining, with a global reputation for craft, innovation, design and an unrivalled style
Industry-leading aluminium Superformed panels, chassis design and 3D printing technology are just a few recent advancements. In 2019, Morgan celebrates its 110th anniversary. To mark this milestone, a range of 110 Anniversary models are being introduced, including a 110 Anniversary Edition 4/4, Plus 4, Roadster and 3 Wheeler, with a range of performance and style-enhancing options. 2019 also sees the introduction of a new Wide Body model, the most dynamically capable Morgan ever.
Constant evolution of all Morgan models will continue, with plans for a future range of new petrol, electric and hybrid powertrains and an all-new body shape. Morgan is very proud to be one of the few truly British automotive brands remaining, with a global reputation for craft, innovation, beautiful design and an unrivalled style, commanding respect and admiration across the globe. Morgan cars are sold in over 30 countries and around 70 per cent of production is exported to markets including Germany, France, Belgium, Sweden, USA and Japan. Morgan proudly collaborates with carefully chosen brands and only ever with brands that share Morgan’s core values.
Morgan continues to go from strength to strength and now proudly bears the title of the world’s longest established, privately owned automotive manufacturer
Recent collaborations with like-minded British brands include Truefitt & Hill gentleman’s groomers, Pashley cycles, Taylor Morris sunglasses and Christopher Ward watches. Customers have the opportunity to tailor any model of their Morgan to taste, choosing from a list of specification combinations including over 40,000 paint and 200 leather colour choices. Most recently, a limited run of eight Aero GT models resulted in the most bespoke Morgans yet and customers had the opportunity to work with Head of Design, Jon Wells, to curate their dream specification. The fact that all Morgans are hand-built means that most still remain on the road today. It is a common saying that Morgans are never owned, they are merely looked after for the next generation.
Morgan Motor Company Pickersleigh Road, Malvern Link, Worcestershire, WR14 2LL +44 (0)1684 573104