Born from the oceans: Musto, the leading technical performance clothing brand

When Keith Musto arrived in Tokyo as part of the British Olympic sailing squad of 1964, he was an unlikely choice. Too light and short for the heavyweight Flying Dutchman boat he was competing in, Keith and his crew, Tony Morgan, quickly realised their only chance of winning gold was to be fitter than their opponents. So, every day, Christmas included, they underwent fitness training.

Fellow competitors derided such activity as unsporting, but already a new breed of sailors was emerging – and they were athletes. Unfortunately, with their Guernsey sweaters and flannel trousers, they weren’t dressed for the part. After taking the sailing world by storm and winning silver in Tokyo (missing out on gold by nanoseconds), on his return to the UK, Keith Musto set about producing ground-breaking technical sailing apparel.

‘Musto is all about adventure. Despite the challenges of 2020, this past year has allowed people to re-kindle their love for the great outdoors’

Today, Musto has a global reputation for producing innovative clothing that’s tested in the harshest environments. Combining high performance and style, it’s sold in over 40 countries around the world. Brand ambassadors include Zara Tindall and the British Sailing Team, the sailing squad that will represent Britain at the Tokyo Olympics, 57 years after Keith Musto won his silver medal in the city.

‘Musto is all about adventure. Despite the challenges of 2020, this past year has allowed people to rekindle their love for the great outdoors, after months of lockdown, cooped up at home,’ says Nick Houchin, head of marketing at Musto. ‘As a brand, we encourage people to get outside and we support them in their own adventures – however big or small. We keep them protected on the outside so they can be stronger on the inside.’

Musto, which holds two Royal Warrants, continues to push the boundaries with innovative performance clothing to suit all adventures, whether on land or water. At the world’s largest motor show in Frankfurt in September 2019, Land Rover and Musto announced they had joined forces to deliver the ultimate clothing collection, designed for trailblazers who live to test limits, push boundaries, and look good while doing it. Among the new product ranges for 2021 is the Musto Land Rover Welded Thermo Jacket. Made for adventurers, it features the lightest solid known to man – PrimaLoft® Aerogel – designed by NASA and consisting of 95 per cent air, it creates a total thermal barrier, protecting the wearer from the most extreme temperatures.

Already furiously competitive, the constant drive for speed in inshore sailing means that participants are looking to lose every ounce of unnecessary weight. That’s why Musto has created the lightest jacket on the market. The LPX Gore-Tex Infinium Aero Jacket will keep sailors comfortable during high energy racing while Flexlite Vapour, a new breathable neoprene wetsuit, will help to give the British Sailing Team the winning edge. ‘The message for our Autumn/Winter 20 campaign was “Together we can weather anything”,’ says Nick. ‘It sums up everything we’ve achieved this year and the exciting new performance gear that we’ll be launching next year. We weathered the challenges of 2020 – now it’s time to get out there and raise the bar in 2021 and beyond.’