Nat Peal founded the eponymous cashmere brand in 1936, opening a store in London’s historic Burlington Arcade.

Having found success in Britain, Nat began making regular visits to East Coast America in the early 1950s, taking a hotel suite and advertising his presence in the local papers. Many famous faces from the booming Hollywood film industry of the time became regular customers. As retirement beckoned for Nat, N. Peal was sold in 1968 to Debenhams, then London’s premier department store. In 1986 it was bought by Chuck Feeney, the philanthropic billionaire who pioneered the concept of duty-free shopping, who in turn sold it to its current owner and managing director, Adam Holdsworth, in 2007.

Adam’s vision has always been for N. Peal to remain true to its origins as a cashmere specialist, but to regain its former worldwide fame as the leader in cashmere knitwear.

‘I have been in the cashmere industry for over 30 years,’ says Adam, ‘as a trader buying and selling raw cashmere from the plains of Mongolia to designing and retailing luxury cashmere. Cashmere – and now N. Peal – is my life and my passion. I intend to see the brand reach its potential on a global stage.’

N. Peal prides itself on setting the standards for cashmere. It can trace its cashmere right back to the individual herders who tend their goats on the vast steppes of Mongolia. It understands the regional variation in quality and it sets strict standards for the colour, fineness and length of the fibre it collects. It knows every process of production, from sorting to scouring, dehairing, dyeing, spinning, twisting, knitting, linking and finishing.

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N. Peal’s contemporary designs and sophisticated detail create luxury cashmere products with an elegant timeless appeal, its modern, playful approach giving it a distinctive British personality. And if you can’t find exactly what you want in store, you can have it made. Remember the grey roll neck worn by James Bond in Spectre? It was created specially for him by N. Peal’s bespoke sweater service, which invites customers to select their favourite style from the ready-to-wear collection and have it made up to their exact measurements. They can choose the colour from a yarn palette of more than 30 shades. The sweater is then knitted by hand and is delivered between six and eight weeks later. There is no additional charge for the bespoke service.

N. Peal’s strategic vision is to have a minimal store footprint in key global locations, backed by strong online and digital presence.

It already has five stores in London and plans to open a flagship shop on Manhattan’s Madison Avenue in the near future, followed by a move into SoHo.‘At N. Peal we talk about style and substance,’ says Adam. ‘We create beautiful products that men and women want to buy now and own forever and we also truly believe in service. So not only do we sell beautiful, amazing pieces, we also deliver to the customer on every level.’  37–39 BURLINGTON ARCADE, LONDON W1J 0QD   +44 (0)20 7499 6485


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