If you had to choose the ideal location to develop prime property that would stand the test of time, there could be few places with more appeal than Holland Park, Mayfair, Marylebone, Belgravia and Bankside. These are the rarefied playgrounds in which Native Land operates, partnering with Britain’s best designers, architects, landscapers and brands to deliver prime real estate, curated to the smallest detail.
As a world-class developer in a global city, Native Land is always seeking to set new standards in luxury living for its portfolio of domestic and international clients. It commissions top-tier British designers on its residential projects, such as Rogers Stirk Harbour & Partners, Stiff & Trevillion, PLP Architecture, Make, Marcus Barnett Studio, Hudson & Mercer, Studio Reed and Studio Ashby.
The award-winning developments are designed to inspire, motivate and revitalise the people who live, work and spend time in them. At Holland Park Villas, for example, residents enjoy bespoke service and world-class amenities on a par with five-star hotels, as well as being surrounded by tranquil green spaces.
Despite the uncertainties around Brexit and Covid-19, Native Land reinforced its position as a leader in the luxury residential sector by amassing combined sales in 2020 of over £100 million. 2021 is already shaping up to be a strong year, starting with the completion of TwentyFive in Marylebone: a boutique collection of 23 finely-crafted apartments and two penthouses designed as part of The Portman Estate’s strategy to reinvigorate its asserts. The development exemplifies Native Land’s expertise in creating outstanding London homes, with exteriors crafted to blend into the existing aesthetic of the area.
In the commercial market, Native Land will complete its first office space, OneThreeSix: an inspiring, 44,520 sq/ft workspace set over six floors in Marylebone, designed with productivity, sustainability and wellbeing at the core.
Bankside Yards, a major 5.5-acre mixed-use site, is under way – connecting the South Bank and Bankside in a continuous cultural strip along the River Thames for the first time in 150 years. This development will combine commercial, residential, wellbeing and retail spaces across eight new buildings and 14 grand railway arches, as ambitious modern design complements heritage architecture. Within the new neighbourhood will be 650 apartments complete with stunning river views and a five-star ‘urban resort’ hotel, with over half of the new development to be landscaped and open.
The business is also working on New Eidyn, the residential element of the landmark St James Quarter development, and, in conjunction with Transport for London, on the planned restoration and regeneration of South Kensington Underground Station.
Native Land partners with many British brands to help define the identity of its schemes, including Noble Macmillan, Jeroboams, Rockabye, Foffa Bikes, Harper and Tom’s, Playlister and Daunt Books. It is also proud to support creative and cultural British institutions such as the Royal Academy of Arts, Tate and Heritage of London Trust. Within the arcade at Burlington Gate, there is a window displaying the work of young RA students. This year they are also supporting United in Design, a new charitable organisation founded by Sophie Ashby and Alexandria Dauley to address the lack of diversity within the interior industries.